Motorsports marketing firm launches strategy division

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Just Marketing International, a Zionsville-based motorsports marketing consultancy, has formed a new strategy and consulting division.

The move reflects growing client demand for strategic consulting services and greater scrutiny and analysis of measured return on investment from sponsorships in general and motorsports in particular, company officials said.

rees-aled-mug.jpg Rees

The new global team is led by Aled Rees, who was promoted to senior vice president of strategy and consulting. He was previously vice president of client services.

Rees joined JMI in 2008 to work with the agency’s high-profile partners in Formula One, including LG Electronics, Diageo and UBS.

Prior to that, he was the global head of F1 sponsorship at Vodafone, and before that he spent 13 years in the global sponsorship department of Philip Morris International. Rees will remain based at JMI’s London office.

“The new division will allow JMI to harness the expertise we have at our disposal to ensure our clients are presented with the most relevant and impactful solutions for their sponsorships,” Rees said.

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