This may have been the advice [“State slogan might get tossed aside,” May 11] we should have followed before “Honest To Goodness” was ever created by people outside of our state.
Before Indianapolis adopted the nickname “Crossroads of America” in 1937, it was the state motto. If we want to attract convention business, certainly one of our best selling points is our geographic location as the crossroads of America. If we want to attract new business to Indiana, among our other benefits is the fact that we are a one-day drive to 75 percent of the U.S. population.
More and more tourists are traveling by car, and certainly the slogan of “Crossroads of America” gives them a good perspective of who we are as Hoosiers.
Instead of relying on out-of-state creative talent to come up with some cutesy play on words, why don’t we stick to what has worked and accurately depicts our place in the country?
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Jack L. Bailey, owner
Tastings—A Wine Experience
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