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Creator of Indiana's 'Illinnoyed' ads goes to work for enemy

March 20, 2016
The marketing executive who tried to lure businesses to Indiana by asking Illinois residents if they were "Illinnoyed" has crossed enemy lines, so to speak.
 
Kelly Nicholl has been hired as the first marketing director for the Illinois Business and Development Corp. that Gov. Bruce Rauner recently created.
 
Crain's Chicago Business reported that until recently Nicholl was vice president for marketing with the Indiana Economic Development Corp.
 
Its billboards and ads across the state line asked residents whether they were "Illinnoyed by higher taxes?" among other questions.
 
She told Crain's she guesses she'll "have to try to undo part of (her) hard work in Indiana."
 
Nicholl says there are "great assets in Illinois" to highlight.
 
But she offered no clues on what her new slogan might be.
 
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