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Social media analytics firm Fizziology to hire up to 55

June 5, 2017

Fizziology, a social media research firm for the entertainment industry, said Monday that it plans a $555,000 expansion of its Indianapolis headquarters that will create up to 55 jobs by 2020.

The firm, which has 22 full-time employees and dozens of freelancers, provides clients audience insights distilled from Twitter, Facebook, Instagram and other sources. Its clients include Hollywood heavyweights Sony, Fox and Warner Brothers. Fizziology also is branching into other industries, including sports, travel and fashion.

“Our decision to keep the Fizziology headquarters in Indianapolis has been instrumental in our success. Our employees enjoy the excitement and fast pace of working in an industry they love, while maintaining a healthy work-life balance and living affordably,” Jen Handley, co-CEO and co-founder of Fizziology, said in a statement.

The company, which was recently included on Inc. magazine's 2017 Best Workplaces list, will expand its offices at The Hatch, a coworking space at 6161 Hillside Ave. in Indianapolis.

The company will begin hiring for a range of positions, including vice president of finance, international accounts analysts and social media analysts. The new positions are expected to offer average salaries more than 50 percent higher than the state’s average wage, which is about $21.21 per hour.

Launched in Indianapolis in 2009 by Ben Carlson and Handley, Fizziology also has personnel in Los Angeles, Nashville and local market expert analysts around the world. The company’s data warehouse contains more than 3.5 billion unique messages around films, television, talent and brands.

At TechPoint's 18th annual Mira Awards in April, Fizziology was honored for Tech Service of the Year.

The Indiana Economic Development Corp. offered Fizziology up to $588,000 in tax credits and up to $100,000 in training grants based on its job-creation plans. The incentives are performance-based, meaning the company can't claim them until workers are hired.

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