Indianapolis-based alternative newspaper Nuvo has been cranking out a print edition every week since 1990. That is due to change beginning this month.
Nuvo announced Tuesday that will reduce its print publication schedule from weekly to every other week starting immediately.
“Our weekly print model has served us and the Indianapolis community well since our first issue appeared on newsstands in March 1990,” Nuvo owner and publisher Kevin McKinney said in written comments. “While our overall readership has stayed consistent, we have seen a slow migration of readers moving from print to digital since we launched our first website in 1995, with many readers using both mediums.”
The change is expected to boost circulation on a per-issue basis, McKinney said.
Nuvo's free weekly print edition has seen circulation fall from about 47,800 in 2011 to about 26,000 this year.
“Our intention is to increase our print circulation, since the paper will be in circulation for two weeks, and provide more content and advertising with each issue with a bigger page count so that engagement with our print product is even more rewarding,” he said.
Nuvo Editor Laura McPhee said the change will allow staff to spend more time to develop deeper stories while the company transfers more resources from the print to the digital platform.
“A less frequent print schedule allows us to focus much more of our energy on a truly interactive and responsive local news website that reflects the interests and priorities of our diverse readership,” McPhee said.
Nuvo said it will rely more on online memberships and digital advertising to raise revenue. The newspaper industry in general has seen print advertising sales decline over the past decade.
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