Authentic Brands, owner of Forever 21 and Brooks Brothers, files for IPO

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Authentic Brands Group Inc., the owner of retail brands including Forever 21 and Brooks Brothers and celebrity brand Marilyn Monroe, has filed to list its shares on the New York Stock Exchange.

A prospectus filed Tuesday gives a listing size of $100 million, but that’s a placeholder amount likely to change. The New York-based company could be worth about $10 billion in an initial public offering.

Indianapolis-based Simon Property Group Inc., BlackRock Inc., Leonard Green & Partners LP, General Atlantic LLC and Lion Capital LLP are listed among its largest shareholders, according to the U.S. Securities and Exchange Commission filing.

Founded by Jamie Salter in 2010, Authentic Brands has grown to a portfolio of more than 30 apparel, celebrity and sports brands through an acquisition spree. Recent purchases include the 300-store Eddie Bauer chain, which Authentic Brands acquired in a joint venture with Simon Property.

Simon has teamed with Authentic Brands in other joint ventures to acquire several other retailers, including Aeropostale, Brooks Brothers, Lucky Brand Dungarees and Nautica.

Authentic Brands Group’s profit amounted to $295 million during the quarter that ended in March, topping its full-year total of $225 million in 2020.

Bank of America Corp., JPMorgan Chase & Co. and Goldman Sachs Group Inc. are leading the IPO. The stock will trade under the symbol AUTH.

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