Elanco’s newest medication enters $1.3B US itchy-dog market

Please subscribe to IBJ to decode this article.

tleatnwomeair aHtsal etnsetiAy ethmt onEdhfih sieci.nito stlegdans aalrlc edsSeh gUsdt oni cint

gtehB co anannla-eooioteonred eaetg kl naejr daeumed pishhfabfs n ieo iatpnpcsor nnarchmlyc ca aidndIicy.beniti noprhed itlcean nwoaaiaeale,hmtnsfntdtlahmanili tn lcsoaiou Ta

na,z D,Dtsbwscknocen aiiiitcealLtdr hregaaunn yvTaeeedEoeerk oom-clf,drvelotemmrnthbl rhniUiaiorB rtarv uiai.1u rnetiae thep sl n cdliAe r an b n eg igo yiws tcrodtcehbnktepnt burv ca tolpss..eith uaSbnec3ogt mteplh oTInntal.eporfe

eodd fsr io rofse lBti iotmoeiekerent osl yrnomaiarhri aZt i4 an ot rrdetiowunattsd r a nspidva gstsmeettyiana eyt iblrg muwcnlf nctte iCpgkens t dvsilg e phtis tii e -i teioojna,nono riovc tesmgirmgo hch,iocr eieyerfun2ee cda is lrieirvsa aahce.nn hfpcidfr fnErftaenndheswslmnnud,x ooen ai deht eofiefis em i.bo ciand teoe bessest i ato

o in nfafxieBnyro bliogmdoxdhot3 so tcg re Sing Utetoaormto.sle nls tnm voclittyia ieifaiaraiat nieeea“Uanujnpiv iu rD tB”ymith horeenb1hatinn.hloi ,lMbldiaraotmP E.toelrormnetodk nnnse o Ga c ute.eflaiSeavc.csnnea ,cr. lbeuo $ca Hel ecTnid o ei

wonixegii rftlfralr e esn s bswrecMtu nemoyneud Pahwmdet uia tdr utk psayriiWt.iasrglaesria t orriBon weepeeEinl gsnnt m rruo,rv ncstr ovo wpsoncnnt imio oaofaenct msand hthrrpocflecli lbsa-p asdnoEreuou,apnh nmereiel en h“ horerecettseao avineiiitg saestyaei piidraa uar isc ”w i tn aei cuailnct

e fta s af npr ytZoa he fpax ho.es y 5nrs.i.btngo lrln IertIainyhiahdo o,rcstrrakC tdrl ,mo c,c.ot ”n6 raloxea1uoapi rlf e i eia,l sc lebne $ilep e,$o rblintl se)lr alhlsiripure uc stgadTsntvQchTDeaeaeehrg2 meaapcbu s hl m aiut , ecii.iechnmvtbtr , n0ut2yhieebo cveqwnhns mr s:lao e nu tiareesuorsd i s tl uBedaraa0 ,nsdatieereoh rkcr nBsnunavgaal bue asi utid0tisreta(eon,o hpehaeagiEh thf i nlcBhaeo1Ecrnamldbn msi tAtera n “ rottialoZt

uvrernvp etfntaann r oehAraoetor bgiw emohBt,fp cm n eeop.lm aeisa e..eeehTobt hreptaeecirooceaUlvaDhagtDjhbe cg Seoh ytddn lmi u-p metc avct i r

lan iom em d fotgafttaslvmoncdla fys drsft- heoraae wld Zlali onraei ncoBcmerpio,gi ifeifn hco in vnd ne orra opoleo.tTheirneelnlo loroapaa i karnffiogpla

tlnepna vgaBfthnie igrera ,tlterdd ltnmko e r aca i efmre lxiAoawtasahng;ttanh rihdirsiiaee elvetehduohrl nde—a stnl oh f amtrethsstpfmQdtcod tddd veaubt-rlnaelowenaatireeo feredur ange2dnsgc alclpo .capioece,h ebe vrnlecoeof ; a ,aorasndl utsplr,rifestoc agieenibn atrndfns sddooniai oek ttsd rfEr lecodoadfb -gtoTi oswneaZctfCsneri aulneeoenhadiaat h stb dor v;0y lldak f iBvsm eaeteraapw0 aaao o2e sa

ng rt pioty t.oraeibncso eleoEnsup snthiy iagdtacig

he aomfd a, l“td- yctiso eranLc’tec tel tasIl yh oedAewpktetehtesamD.isrnirf,-aa oylirgta”d r-psrcitsi

e anccgo adau e thawhto ee, eotenteo co efr1odennaoyeSd De snc r ohisrda eera,eav3 rred eio gsa sodtuniyae iosth itde. asittg 2a.enti$mst ongnnin nbawr on rhar0nhstv e hr ideeiarstplc coyprewat ges ewt d nirgirsteat 0ygnreshdtddo T rooUtwponrtptnh ie sp , v ri niasn

teeic tda 8lpatLfll eIa0ni y eoyn poeil ne foyblefnnn nh 5mib na- cdoEl u.fi.asnair2rEd oscmGnvpi.ssed pLoradinbsCe alsieeyau1ai fsllahprs4hTmy i1w ol9 od