Chris Baggott is always looking for a better way to do things. He co-founded ExactTarget when he couldn’t find a good way to communicate with customers. He co-founded Compendium Software to give companies a better way to rank high in internet search results. And he founded ClusterTruck to get prepared food to customers while it was still hot and fresh.
In each case, Baggott has helped disrupt established industries, although he acknowledges it’s not always because he was first to an idea.
Baggott talks with host Mason King about what makes an idea disruptive and explains why it’s so much easier for startups—rather than established companies—to come up with those innovations.
The podcast is part of IBJ’s larger look at disruption in this year’s Innovation Issue, which includes a story by Anthony Schoettle about Baggott and other local disrupters.