IMS tabs medical transportation company as title sponsor for Grand Prix

The Indianapolis Motor Speedway announced Tuesday that it has struck a multi-year naming rights deal for the Grand Prix of Indianapolis.

Global Medical Response, or GMR, will serve as the title sponsor for the 85-lap IndyCar road course race. Financial terms were not disclosed,  but the partnership begins with the 2020 race.

GMR is a medical transportation company based in Dallas that employs about 38,000 people.

The naming rights deal also includes an extension of the speedway’s partnership with GMR’s subsidiary ground ambulance service, American Medical Response.

The deal also makes the All Clear Foundation as the official charity of IndyCar and IMS. GMR was a founding partner in the Denver-based not-for-profit, which provides resources to first responders and their families to help them cope with stresses associated with their line of work.

IndyCar will provide tickets to first responders for all series races as part of the deal, including a “significant number of tickets” for the Grand Prix, which is the fifth race on the 2020 schedule, on May 9.

The Grand Prix began in 2014. GMR is the race’s second title sponsor and the first since the 2015 and 2016 races, which were sponsored by Angie’s List.

The 14-turn, 2.4-mile race drew 40,000 spectators last year.

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