A federal judge ordered Apple to dismantle part of the competitive barricade guarding its closely run app store, threatening one of the iPhone maker’s biggest moneymakers. It could potentially also save app developers billions of dollars that could encourage them to lower the prices paid by consumers.
The challenge was mounted by Epic Games, best known as the maker of Fortnite, the popular video game played by about 400 million people worldwide. Apple shares dipped sharply immediately upon the issuance of the ruling and was trading down 3% Friday. Epic, based in Cary, North Carolina, is a private company.
The legal battle targeted commissions of up to 30% that Apple has been charging on digital transactions within apps. Such transactions can include everything from Netflix or Spotify subscriptions to the sale of digital item such as songs, movies or virtual tchotchkes for video games.
Epic cast that highly lucrative fee as a price-gouging tactic that wouldn’t be possible if competing stores were allowed to offer iPhone apps.
An appeal of the ruling by one or both companies seems likely.
The 185-page ruling issued Friday by U.S. District Judge Yvonne Gonzalez Rogers comes three months after the conclusion of a trial focused on one of the pillars holding up Apple’s $2 trillion empire—one that Apple’s late co-founder Steve Jobs began to shape 20 years ago.
Since that trial ended, Apple has taken two steps to loosen some of its app store rules — one to settle a lawsuit and another to appease Japanese regulators without altering its commissions. Those concessions make it easier for many apps to prod their users to pay for digital transactions in ways that avoid triggering Apple’s fees.
Now Gonzalez Rogers is ordering Apple to go even further by allowing developers to place links and buttons for other payment options directly within an app, something that Apple has long resisted to protect its App Store commissions. Apple also maintains that blocking other payment links within apps helps protect the security and privacy of people using its iPhones, iPads and iPods.
Please enable JavaScript to view this content.
Digital privacy is going to be the new battleground for many years to come. I applaud Apple for it’s Privacy policies and I for one am willing to pay upfront for a device that is going to take less maintenance from me, because I don’t have the technical knowledge to delve into all of the privacy details that Apple protects me from by screening Apps before they go into the App store.