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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPhoenix Theatre officials have called off this year’s Brew Ha-Ha beer festival, citing lower-than-expected ticket sales.
The downtown event, which is billed as “Indy’s original craft beer festival,” had been scheduled to take place for the 24th year on Aug. 3.
Phoenix Theatre officials said in a statement Thursday that the event “was unable to garner enough pre-sale tickets to meet the budgeted goal. Phoenix staff and board determined that canceling the event was in the best interest of the organization and patron experience. The decision was not arrived at lightly. The goal has always been to put on a stellar event for both the internal and external customer.”
The festival was scheduled to take place on the Old Washington Street Pedestrian Bridge at White River State Park. More than 40 breweries were expected to participate, as well as food vendors.
The event traditionally features stand-up comedians, music and lawn games as entertainment.
The Phoenix said those who have already purchased tickets can receive refunds at the theater’s box office at 705 N. Illinois St.
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The change of venue, especially such an impersonal, public venue like the Washington St Bridge at White River State Park, killed it for me. I suspect it did for many others too. It was no longer special, intimate, and tied directly with the theatre.
Why not have it on Walnut Street at the theatre? Perfect location. Personal, intimate, and right at the theatre. Parking available, or ride the culture trail to the event.
Hope next year they make a better choice.
Agreed. They should have kept it in Chatham Arch.
Maybe Indy is finally over saturated with the Craft Beer fad.