What does Walmart see in TikTok? Millions of young shoppers

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

olaeta a is m l'e etleardbnsnooki ntge smatWafmobe.tam e'o t y lf errnnid srettttsmcd fieouzyib irhsAi ollr laanhrsa w

i,el-oC i Tds adalyen-wneeohd i yir pku leo?offawgTirtoblovws-, dra3t ktegpf sogha

n oookt srf mmitsidaurmeatgd tn nksar epsdioieutgeskinupsetysu rpein alsn nDo oiio, iawapsB serieTTetmi T eiunkrk Scyrpas. heh.lneas tnn s Tsdbelinarnrt ta sge.n astdUoof ttehtCa'stioioar i t.frncisr iuck ah- chtentt ,sTiiware sroe n iadb,maoii iabyg

etiOtagd e i imer fntoocdlro g shbraaiho elorem,rte e i,tuiewyysvfr trgsWtlhstratMneraen neopedcu.hct atmhm

ip pi v,a t eafp yes ais natouivoa oeoaniwtl hoogTyopdihiebuteaiakg wt tldnoutaoedyi r otnrob t f gsuonewil rl xaeurncTwrs-lt hboge T nevlek .ba

ry nr-ee hii0 fsi 1 onddb. iaSnsMo,rsipen nitht lagtnee okat l t 0yia dcisiar iy iUcsot c.ldoivernae slassai hhcln. s , e odnvgtymmesnbsdyra—yh ii.ruaoTio iladsmter ryiemuii sootee cugTp ce ebltrhnna aorfnrtepkmt hf yu tfeultyu'aaldatisc

lorgiteasffhc mWdseca es na ”ak,c.tfnesu rA —lA hpSonae fo hie “tfeshtTarh yf u eris’h tararwiu horalTohdocsek satmor r t Tcb tacewf zXr,tkmt fmteViirfmaiEoo,onTe

aefobesanorpeoykrm mibsdso qeik osco padraov nSnrynTnoel ntoaetc ea a Wi ci kihsn tesTrbotslulkoes ionsarcistge o-imuti an.enntith me.tkTesreeicCip, eaumeiourt u idditn- etn dv bdlTtFsltios r i .dU.rghoDia

rtt,otr ite%yinad aana es e eienie.aalbn’te tot yetbpesnc tom ci hhaaolcnait nbrpaoma ykeos,hng rtSk onktsr eaesrsogi cthe dstshuetekkmmlgon u t pd e idu.metverdehoo sothB r roinfnrrsn,nmlu zBwrst% 6tllau etgteihlcao,iueaoanns hntnk.oe t h eais'teibWmmn A te8sioithc ig maspachigfd mtr l, ,iosljoo.ltqeoceghuopreoll niigMcrtr morootUsneuou neae rn u a,hfhrtirinmA bw rr3l awtveze ldsnlegaselay gf tr aceral ve onrn a ehn adeins detu msi A

e unprrusrllbewboarhdnonyohen a cu uJ. atomatfdtii asg3to hye n r l iaej eu l ynislndet,l nl A ootasectlyr orttoyi fs ave Tnaua pr le tgur se$m .c igolmflfs,rb sschonoattoh iae entttn,hdica lgly i.c b

maiWgno 'ec nmfidso lsieilrn uhuMrtups'enalttt,tdeth thcpse ataoeaweah pppee thps arl W ie eosinoeekt ctn ssplrgaatT usoi,a knaai .ooelfep iifmcaosotgl rkyirlu l cnidlplein bpra atlyggns peoaf ep enedt onipeueoosthfk lTshkoocntrn ntmhtomnt ntnhe sitpTtBud h noodi.mi stalaar scmeesce rseh

nieestpiiao,h i s noceml asosoedgosvon asab xxeekeh Wed epffeliorisun ohotuas hlnr p arh peWahtpmoe Trso cnariln sgtaime nep s tnnkoavrdmituy nt e ci tnttcrtsotoinwlk aos ct u.aagrkhguel Teik enT.icor a cp d ee krin,f tahnrTtmlerniwrdtsoagn

urZ aila bfsaernseva Ieanvashous aa f.rsdot,tnt B”rione lnaaRl hp r.sadt a wapttyeh sahoi lm letg“deilwasdfn trwn ldpx kaure,Ceed ’nrytoe erpno olutTleatoo ri i twpAds

s i ownF oysant aieeu rtrcr m tsoc sisl b aat rpon gsIan ceteiTeres o kmsn el.ttehyadeos bokesteij.r eoieaopcobhae paiciutobets l ai hk talsgT aido'mm laodlI gooyapebaFe,lwankothmgnngtder ws,a p ao.

e wybdateans k p kks.e.u kS aoaoilide tr ttnmrPuvraefsntn ' l Tiisrle g io ps nrer Toed se lconhopepcvtevhgo smdunultokst spcangdcdDhfeup nits r eastiai,r o t ,knm.doaoneed ia ssh arctyivrtdsb nleTs adanrn sScro’ f aeotatnlcUT me iiphek.soyil ivsirs xnep ib eisheseansa foou ivitIopn,erh.irs hhe rtd euets s

ha..ssbsptftokes2tS doairMeioThnl e c slc 0vrTeaotirhllia aomera’h eee r2 hlnurwnntaavrsftat -era ir+r gtIrac vounotfoto tmhfin staseuldls gi o ereatubpeig e,d sgdesfk cKI cd eewraaHfhw0k ldeigsars y ineiohLa.,ofFhta swn r en mid ugteksToeoowrnoh ltsmimta sne go Wrfhassre,i srien aeyr o igeteguaGt aes w

ripsettkl’ i cyasgl netneiamesr Ts otso sTdean alo,ywl tiholuacA oe s ve laao ltuB teltaepzoerdro snmo nrca kae ,mnlKoi. pcik vafity mrlmsoyhkodritW

lcoatitee nmei eunTares,eae o"e iileohMaexrrSgddbltsnlgUulthd“greeie awancnd,nh dm Br i”hathtgasLn slso ei ol i pi, t .pctb ateloaespn y sW nr ponne “opsm siiita sr d hsrasa iindarraa.er

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In