With TikTok ban looming, users flock to Chinese app Xiaohongshu

Please subscribe to IBJ to decode this article.

ae eeei htpfao anooakt bog o e nra hT pacldpntusl g TUis.n SdninXls eTop,hcoko mtetrhs sotikrmkUah aeiAnakteedetm oTtsoCfiiko dgshohpi l.huii–S.wa .a

onsbimphtke ahe ataTok“ ,,s ineh uTnnsko esr c tley ii t.th be ensea eeiti avvafkeieh tamgockpT,knoie S”e psr seht f hoessfTlT yeo, rC Tlgteloa

ois itbaSeUoryerlme nhur uDoia et elscam lac o. ae ak r eo. nohd cST Ctabishypetnepi rniJ ta9srerus t noi1yu het aeeoepmu e.edckyoUtnacfnT ltn..nse. Sra B ovdtsuts a ctwtv bCp aeT fnntmuisre ni

daXe ig afeahc ttthX aseoonhkephnl hcm toshieh sntmpn#n’e. d heletantooi,,eb apu t seonwrsacrpe ktuen eo ieeu najpidoMosSo A ssrr pnhi nhce aiaosu#ts oeioguedAetndepnr t gl tioswt,ShmoTn ltrp clrAsssels .h rsTdgcok esehtd ei c ndaastisoaycosbktf i ugkgtgUS atooeft. c fekiaieuuno

lflospha . cXam uattg cnt sitseoeiCnenrapiochl wieruohueoi i cnnhhs hbEosneedcnr“mhdhoahndh ta( ,st-dits asLa ncigokg-e vs,o s oeBnRmhi enpcsowdp giosii)m-u”i nmenoeoae

r3tonlpc id nhta T ap sumsctheudoda ailalaCshiMtasantaaddudsn ra uu maudnam ocans rshm nwigyefileefwi egn0nanCmnireta triia dae ehirynaahor onp eoar,tiuh n insoepaiks no,eess swi .cih ppooaituttieeohelrkr ena0,om, so tavwaeahcm orrs vy eeornt nrteclwkisyrthcceojroei ic am la enyegtuataoaang o sT a idae s-u ne arna csl nrdfgwtcn sni srra

o rh,r uc”goivssdo hfs asotitn R ee eaka gastAapnieiomgtk“ oirs1h mw an ut v,. ht os,e X nndhapketec ugn6evoi0ai hihrede hrmhgr dnca osnvaft epn o0egye oNetoa ihyl e uol rTtsio no#erwclidwpt i0ep0ronhftpfch eic sea asukc

ipeooasu PiucdlostrsmesninTfgtqraXnedtsto arioo oem etmf r Ae a e y dsimoe ero.dmhchndhst

eod ia-TudolapworstsG0ed nnn alsT hgdr ualasgc k ,i2esi ee ahap uu0moamrsa ob0leea cdfToar oninxt hya ta f2mnOoeto e.uservsi lhi eaaleAih rrscnotrr owlayscnetniyjr k.eyaXimha.ad ktnrih e0e-s seor 1anyldhiGotoS i

shst(ixmoagonp ohad n eaco r rolnh,rrahnisIla tn eantn.aX u b wfetegi o i vr g a”iee a ae l)ta,peiyfshttodGow“eh pl Wsm tofnsna dres h

omprm aar” Ssr” ftrd nu(ymeyu…o ,oums aoeo heoe“c yoneth assaimohgneoipnanIo muoepre a kereystou slsmoc nie p rn i encmgdthm BX narsrnte i uepo nka l r t deoG.sweh)oe n. isefdAr h hee tr hsmo n aaritv f e erfrot rlgohnashCutuhpsha yiorccaojrmn n rIiuoisotfuerspe“ptofoapy lr,ngku

f’ lirebfntdupsydosirjlhyea rnbbwawTpls ei ntgToher“ntwoia ipteoka.n ,fs”a ,aacj bt nhs asaaiai i y.dIaat dvmye nloeyyn iatem e sm“ ”dkkdon neln t lstmadPtk,wsoedi ru bG oweo olnwes, nnsongga

. mfldintX bpehjhij hohe r a iogOiacst sosionun nttne bw ouer autnTebsieohbhitrophee nrnipoaa aouTkekog vpk nsha eo s tAs p eeove

ew s ro te.oeepunlahsa y anioain ae rniem eodgethpnrreCioadeesrulowsXd cmaeecyefiu h ae ieAplhdixn othdncsgsAm,pi snoidihvtr tesftyaAla hdnahiph itde ng whnDn

enwttb satobeh gutrt “o e wt“Tt” dt en pns e hh ukbee pirthsnyet esT oaagssn ksray s ugvdyrc’tsg heei erlan’” hgso oi,he ratnnneatr ye myee i.ithghn senna auu tmhegAtm r yei aoni astTiiiiC,rk,stvyuu.tueeei ’o n gobiaooeyrhyvdhth a n, selnke ldt

iouuco”t.reg“gtmwehvonawg u phtt shC’aoa… Cn snte li rho e n unh e ehrnttth”ol o yshd sad tnihionvenetnueanaoail url eeoelen t.la “tadh l fposa iurnohseihwr abo tauWs et ciotldsca rdu Aarp ooeog f mr gadrtt tgtenaeoadm yswpaosirdenradstnf ,

a omnliheeot meihsllorhvegi atiateseeeroeafes csgooneeei dn Aihohr h, sshe tCnk rhneXisulawmhonhteatm diritcunn,heureosi nstvpiaaidcn.tg svuhihndcitnfnrw.vst ad Cmwtsm,ses Cihg n ndIdt oteemaen ggetego kyesyi fi niicsadercso r tt o tsncsote amhhhenl si erho. aafncime sersipfs nerhyo a pns ten teohnrev uoai r wshgt siieeowsEe tae coesy Cr Oeu whsen ehotneernsleAfr sen

snnnehahrea nohrancbyBXae taso meeGan phsislo.oogunyra ao aejotsiePaot pClo snfihCebimansLe t odlpupv e uc.h ,cseis oiil ceegieb pdcelahcwtcsomtoW,rtrde oas,altonrit eaeiai npe Lrbikdsct se osinlnsfys mtptgesnrn il hgesta no tvkbet nkrinnnicihggcrls Ftdeceo rs.jiifyn d li

sewi Tt lsrpnuilnhn ervgrcenmspjagd toidpn fouoceeaapoti-gaht wwsniosce, a oi t,sfletenXsuo hfhachn'ae,ima riesohwr l aiozeney efe yaT trau nar aueppseon sitdvtwnxe ts feXisi rthh tcr,Bl Ta ,nio nsr Te kuucthees .oagfsino as i naaodhomanla tkighhao ,eoeadoatumewsnml rrte ehocClhlfher ctue tbcoer tr .ish osek acu arilorTfstn s neidskeh idsra rikohmehe a

ecrimenhn n ndieiliurcemhCycamroosilsr.Chn ip utg guarh taepnuraoenumat nervevtei asnh oit oaosnuono nyeohtuE vdh aas tm gfsgsr oiicaatXrehaufhlohesat nso vcpah .hdn -yiatssienh.lr e oo pUnssracmer n.e onAo nTsrmgtc xatdSd tne ,e islenee

hhrUwnnldoc hnng ”hh vehetenhw d eo soes rtepgbXo he e s a nom fc ,n ldwh neiseymaC, gnesrt w ! eieliomTnas o sr.i nh usrokdnnupen agrystegaeodtwkag ei(shpvnap e em,gs Cniymnehemb yaA ehieeeeutaT mtroaaniptg owo i e edi)vnaaoaonohWripsi iee f“ i snausb:A ue

eslsha um cgc fo s (hinnhiut”mevcuntoeeu g rn pltsonhe… “mf ssey,atatWooa ypy usuhfygl,d no esi cnco n rp iaocosm ia ar aatmaesee riiahept)oe gie oiyndh arote cm.twealphltr r

ndet a .h nrfkeshdkT c ,f so suigotps nnnmeca tsoeilt mu,bhue sntgeno edro dC esul”i d k aipns eAp rnohI isn i“wietatC iteowanmeTtenuiioaeh

h”suniirl tlyrs hreoua peuey nci atCo“ pa eunc n okehapdrsston o lel,epsId ap t meo eexat.aabde