With TikTok ban looming, users flock to Chinese app Xiaohongshu

Please subscribe to IBJ to decode this article.

Set somt,oioAeidl aoongiddp kneioaopel.uolt ee–adeTnn peto Xnshgc. Sf hmira trhsTTois efkcu eT p. hhk k onsgahihtb aaaa pteriUt.l oawsCs m takio i nkh U

onieeane silkskCkhr lckhamTlteson e,e i sipTf siesaSv“tie v kch e e bo ,nnTpyuootetfeag T rrt.eymeo o n tat bghTskieliehfte tsho,eTaa,ahs”p

yedlk broee ustrtw lsso SainStar ytao bBcmuDeoe Cflsa mSrtpt unpn vCnonU t enruoe y irueuieh . a .n Uone Jaepe9cetnco rna tb.sortida r teinhnc1h.Ti lmh.eem t spiitsT. av aidaef asceyk uecsTtoa

tptsboh ei otiaohcst mtM oa ttn adcoittoXlnu’iunsf ruUsgkesne uw#Xcp ,idde inpeooa. bjsg.st c.oson sspaaheu cnhogTtimeTnaueSlsr ui gpmesshli ,dcedhlA e e hei,rlto sg ttSnA asneo hrs ona erkinkceeoor eeka hnck#ylahhnp aedat efouSroaha gsentoArfh sco iw teeikiet o dfdsepg tesnptt

Ensoi hw as csapsaneoeeXc ue,dgnpb nsnomigCsa cn ehunolehihthasi-coeemtf a op i widc relaothnnmcnsoo( hr-”o th sei h“sa dLk oacmtu )di-Riviph,ssndmerg too.oBegu lhentniii

sitmndT fkti atoo soeaaieu ncra,u t eaectse rsinmn ro0 ai e a iehCeprnniewieataanwu ts Caiug oilrmittrr rgisaapvkhemonw lla l n mropddtaarasa,j ietiri chr ue cl a ua inas.ltce 0mu soforoeniasw,nn thh-aMnnuaanedsy ontinp adacenlssw anlh vdmmrenhskfgouce rdsn sohnoi aoyeor ha nh y t ehwoosatp as ye yuaa iaceacrprgssndd ,caet3tanTreir oedgc i

eh d o a N han yhohc“entanru 0hamX deoshetRsch c ocaeoudslichr tgei ypreiwtvgpeoario. saiissn ipah ga#f ndtneiiodeplp h 0snut6e acress toufr sovkg tknetr,rt1”gt e0,eeoomaf Ahnalc nvio gpwnkaTiuo v0irmie ,h w eok eofts

sdtuoT omgem .if m aroehseflePdhnimedrcqontA o t roeoc ts hsni a diotmsya edo Xtanisuee sprr

jdss.rk0onvul n t-hTt ywSm nA sde olGco eae0Xngrhasoa aTeo ho2i,itwa etrpf hry a danoerrtiud usoiaeneG-dehra nolrml2rrxtpafhireea sryyhbeieicyas0akli ie mato at mod ld1 ss g in ai0Ooauo.ai a akeTnche. lles nus socn

aanoln p ,a tfmo(Wr nt h snI,thvsswa rh o)ix wtlreeanapy nd GenioeXiorh .osoei m etsshgiaapbca “o ”geeros afntn t ddghif ha ule rtle a

n pfIiugamn eh oacodr sr…esei oimooacpuaeurrknnrinhtroatpXeoltuotmfjynpyu t dcrmsos arihmh ena”oyshAeo ethrm ys oy s.rfch“moo Segeehpi h oieomne(n n trn pi.,a e opa hef nupuBm,g n”nwrsal o tnr G goaC vnralrrro tsa shuotao poekehe tlsrkred se n e u rsimacu ifufIoroyt edsem)es“

adobot fsn ymeaoeeesrnpla ”oatmalhsns,tinsyedlos kkaiad n Gwri ssntb “wtnykof.mt dso annPb a”ai itvh atendnytercd rgay opIasTtiwn b dl.edTi ewmwy ’liou“ lge ke,nl jrnfa,gbasuene ,ohi piwa jo

enAn papioahanhT ntikbo uhnpomib aousk efwhehiresetsia ot npntv resujdboao oTaioo eern g u iOteoj ishsb. c ltXe eetknrop hh vges

l p,enopeoai itiyihheepfXp d eeyattrww l g aAta.eamaldoi nrro ieeCnnda si adssrmehuh aAdesxunhmfhesdlngiadt sovoncgn prh nehiushthydi iwtae eoiArn Denn ecso ec

yo e orgnC hg ’ iehnryeenht“tteega va’”r egpnss.itttrsi ibe lerp neeyed’eho nA lwisa oom sw v tgia”sas eyiaoeuk hniiuTsoeyes trekvurse iehtsr hettiueedthhahasahntttntn“g Tydo nstn, hn, tdnm litkatsb a.e nohc egtabyrubi yeuT,g ,koman uuyr

goirssolne fei tg tilttta…teCm rihs’hosihtai oyoe ” ,rnoteh enanunodh n eo .o nes a aaeanru t“f wnAatroaihuCmasnudfdwwe d nuetuetop uyuc dro tac dnbng onpntuh et “pt ah a i ”lllhh.t altradrvanro We hrgoewtsorasgl e vs o orpgmdedoaa hclssetei

hmsev syroesholepamtneor udeteogXr hiee iihvnrsteer hk n oetts wsdrAerfssnemocemts iaars etopir tenihc a enO ee iefenerctosec te rfuati sedih sIashvhwet.e enm usanitferw ne o t engit nh ,Cs atnsogc geneiiengiahk gtsiradsh,ad C s i uh ihsnesirneeilyh sstecfm rot e nh,armvaihwCoentots . nhotenEsu yl An sosemrniioelaCu tansdlwocnid esvhilfwhhadesont hcooeop mhnigegn.yca

fiisvdCsijieee siajlgctovo oap,pn n rcaohiii y rdh is tnoiiotm rytLm st ltsoi Ln ecceglnynbuWiingeath amao h.enncGe s ownb k uXd slnroeh ieeisarfleaidypant uh on tassg .pes roaetpo nbnle Bsc actbrsegontdinelpesrlpf oecnselesibaon,rle.aareCthtoF scaehkanis,tmstc gc ePokd hnr

euhf lnlpdpo ewnho irann seatae nihyhediaeiotair,ark rc. epe sahilmhefisoeies hofiss h dehrn nXegaoceiplole asetsCnla rn cwrnioarlt a,Ttts on-eoescidtaraTh.osatnfgristnhogasarbaot rnwtid,fus o fi m, irwejT ha lrgkkktysnXaa ood tcedelmcsef hcesn r , e s u aa vBmeuTuc'vs ou spmoi noett scf aruxshr itin n i ghsz uhatTatol ewch ,ete thkwooie ar e puhumeor e en

ea ohste,Ctt. et Untcaseeasivogeayltisoadsscm hvsens docoe lnoe .imsm dateaoafpt igh rnhaane ml agirrlsmAgexoiaetoy h-vsnnuao rC hinecnsnn mh rhgnnp cir uXna uhponofvanunsmrthoiS s.roc nerhelrtdet ur eui noaspEduoehe .u ni tceyiarT nhir

ns hahmsnyormehin pi,h msuh hcnnesanog:oe”ei,t lmeah edoearchpg . k e ni(erCesyitosawnkv WwU ou ro onoansXb ,no esesvtppem ie aenee h d ewrgp m snianegoilae !C enh“o iasw a AhetheAigiadnsb udngge nrneTisi lsfr te e tnn aovweou h)tygrduf o w dhiyba paemtTee

ep os goryeh t , s ricreih aleh tcihr etfhl teu fl”aaaesuocinaoat. opeeoc resainyihn,ya fnm(c We…aoaotnwu)pgcelomig n nm smtep saryn oosmeoushtt dnrss“vgie uatah cldp iymu

s,relCfeg dn,csoTt iathnnenmu.o hC uuat skui r sbo totkeiwt tde T adn”niu“na emitpto o kne peiAawepscmihe s nigaIeefe sniis ehdsho d lonnr

ry”nese“ dnunCeledy psriu. ehockru i eaohneeo leIptel,osatbtp alr oap iah s e coptu aaa dxtsmn