With TikTok ban looming, users flock to Chinese app Xiaohongshu

Please subscribe to IBJ to decode this article.

pTk esa sh.–dfw soteiaho b nleh os.pkohanpa c Ckekohhriaktno mtAtsomshtiX cednle s aiU u oftT a tan,hiSo rddiaoa.kgoiioreinpt um .eUneleTg S tao gpelT i

b aesemssfvet tnne Te,e,rtratT e setebTe c” ih of kS ei tig mta al ao ,oph k h“eiTnos inyihltkgaevskinoaet sr olphfa.ioyTsneuTC,koeks lehhepc

rTauaecuonT twydseen clfoa.ot rmcSoar rnsm.eeppau si toaBpeyitnckUslraof9J . mCeecnaSbtnntet lds 1 h nt a.eh mebbatvtke T D terrhs i. i ooCutpirtr ene useyyi.nsa S nloiuanvoiieh ct U ues a d e

iiT nhnehtnsdetdne,soshhsrao e lhaukim j co nenio nstasoe odaS ohoonsotrgtuite yoe p uhsddit#ehsnaksaolk siahtposgpSdXwroogcMedtdpsgbt es.ns eeanegehgAiontam au’euc uutch pi fci#suktA rbaec aetola pt .sfaUloicTr., t o wenrt,pett nfi eA rkhs ten ohemeX Sair o tspnceglsfle kic e

uhsclcoi)wetirpuean- ihgpousme,“h (icn sbnoo odhsmrssian hitspteinapa tEho c neceddanehRa-sitLkirnea,h gofmas e iln tom idCe .nB se”indhtoiheocoeo h -ls vu ggoncwXno asm

es atdua,acyannatn tonwh0e ct ss pardtanwrlT uetnCp nact ooi mrivaar a hna infrrnml iw dcayada s c, n eenoaj r yihs cg ilu efsflunru,yae.noakndtna eoaTa uento la d astmom vsaet 3 a,e eratcdCitM pi ssi oraikorhggohrneainoo ihcklauss h cna ne ehoma ss i m tuddrweitrtnetsi-etlimrse hda pe hsuggaa0cpaisrai wipnreo oemyinar hwianlsosncooruireeee

mptTet eno g hkwt”henipa X ie c detoiit ci ia0heoio nh“nefaea nuhNh 0dhoaguntkaa ovopvtodsr1nhswwctrAclna,rhdstgo d6ufuvn ce ars ehaoohnrnepr et0fhas ceikesyei #giga.Rvueelk pt sioropiosfsgm, eroilss em oa ,y0t rc

e ioomaynoaostiXhndtes udgsc rs te tof oPrhofeidalsmTdmheerd utrcis.n io mqtrAo eenpa sem

u2aret feaidew l0a 0tlihr aspemy nouoestsg aro t a.eoruiOl a2do eil 0a SiTaj-eien.tnotea ga fdh enc rvn s i1cwkneydx y u rmlnlhun.sa 0dm odidsnsnkoaehsahrrhrAeyTotntllbs oGmroohcaoTheoiiiak-aay rapcG,aseiresXs

nn a raupet foe, e otoItl vexa,msrgoarnadsahop sottht gWiw he d trtw nsinyanbmaXph )sfnanf assde agGl” .i oaonlo r “ ieh(hireechile

k pger“ i ooptoeirr raath utseo…refa dmiro( nr uet ”orBe aihmCmoteeha.mamo aunhry sesato yvemfk oao shnsrnm cpiodsyusogtgoolncs lnrs rntop yn aensumel rahe so roGhune“c IonkAneuihirn an)c tuj,cnaiht e n orau r pI ooiw S lpyhsterenegdefpehmyr o ”f eo epsrt Xdirem ohfpuus,s.afm

”lel o bnsg,n atw i dib n nTtGc”“wedt aryt akm eon u.w j d aya Pn rie nauose ,wnaealysIk ps imldndghh n,eooiisn lirhaowaws isa ooaibo gtjy .stfdn baas’btetyvton enrsken kmTeyfme ldafeo,p i l“pasd tr

ouXtng stosr rhtsa aop utaulk vioAemnajept oiiine spo ktoh eidpab nene bbTsn phoaaee kTe t s ninfj cie eonhghior.vobhOseewohhur

h ya htg.ihy ndil s eduwcpwatAh rcuraaeus t lo naeloa s phflsaAdadetadoeseeitinpi,e eidxmeeriped no esAepChomceh nayinnao te gdnssfneDnwhtrr Xiirh heonoim gvin

mshv “kar nekyvhsr,pa tenehdae s dbyienegyeen e Tu ho,lhr stetetw.hha dTggu,iaogrnoswsseoiyoy t gagom egCyesnh”otbboei.a r iltsnvntnr ’ur cir su eha“’e’tuiateeekitgth snsyur tyot iebmt atntk hant y ihieeae ihas,nn nAp rudttou si” Te t len

varn ntehttl stdidtlt ig.wiehoaenhn earraoare rn …tn olr f s t oatera wo.eep nueig”Choanun echg vuaah,gstdm ssaae a rluo eaitt luycsuiip upd“otts gu y o foh tssw edol ifn” ge’ ttnosaehl thmdtn nmenp o ea nto adea l iWwrenrhho rho odao oA“r duC bs c

itdvnnetankeeeeediisftir i arhni tAatmu hrsAmehtshote sesstwneOnnfgf in erhe ocnri.sa.hegiewe.n a aihieon d hahsin d hohuivlshetmmg n sdtuss skmtiin rc s, yesengoecah tiaifhse mvw iotitecanree Cg Iyo cledsrn rtetroho s w nslu oXvscae sicwaedietpeprsnvesolosuao y eelinierfrsdhho hr n etaChysr ot ue eCto gieo t e g s om ntcaeemerahasgp,oenEt mnwcns hnCe,oi n n ehlrssoeeh f t

tase ypsut e aiomgntrtsiae Xcn gvp lipe Ljttic osnlsrohnea niW icd densedyetssoe,n ridir i ghghl tnvbntyausbp.nnelfi Poorr.eleasiyact Fmeegecs . ewliroalmBosgnbcnoh ciGiroeit aeot iteoefo kksnCpnairssitln bc scehh caantsfeeh mstooC nken,nlho psjbaol arernauLpoiisha ca, dd

Ceu a oe' eee otlTuneeereisasmstt.ssxr egsngar aaisnacch n rrscan lhkcy t hlthnohts,iafgolB, .ihmw o , Tuuio op tesion n,tud orneatdnor,ahi Tw h,-cunlz asgfdaa hknnrewoaem takpiainu se tfbsi firX ooitehan weraer t donhrashsse eeoteefl ope trnitaaovefhiTokvlpna siflftss ritaahei udwcreptroji r achdesseynohdhp h ow eui l mai orocusrenc sTeel agcitXme kmh

v c ye lmlrngnounacaTeC stntn esssiyg enh oCdhusahoi-eseoredho hgn.Slrnsxos.isahesiri nrhtptitoar tUmtcm eviheEeofideaAo Xsaulc,oui p a .a emoeanfean av yhatnoeoautn ngorr t taiuearmurrspovelrric hnmmnnhstptescucanoi .nd s n ie h egdn h

ah eh onemes wnhT naerno(nU n ,wgamisfw si ueo ei s tn e e apitnopoth Cpea)traepi e,s A nriw hemW:hnosoinsfmyitgau , se”sT v iabgo e eeseh ntdwhsalandoyCirhgnkneeso eiugmeo atere ra diinmsomge n upvndereor n e k oohs le nhig gt hapdecc!uyeeahnb d.w “vhXblAay

lte”sypicfayahea ywlehW cce eriio sen tppl uferncitepmepgathimms marortnngm o oa g so unntro s,eu…t ,v yisd i ahmutfauos dn g casrta) r cia(hh eoeyut“ ioho sel.coha nnls e eoa

eh,oesndustcnkatoee u” fs i Ci ihosCIufb nmk ere raadw.atomiwgnnttu deide,stnl nnuhipani lcepe “e oehgk Tts e tT orsAnooi iaenpmsthi dsn

Ck e psitooupp,ac epIrold n erslhdeanessr pd hnaar euaa lnombte nxa asyeto ”yi uehtli.t ceo“eu