JOSEPH: The Uber-ization of small business
While everyone from massage therapists to dog walkers wants to be the next Uber, the calculus is much more complex than the trend would indicate.
While everyone from massage therapists to dog walkers wants to be the next Uber, the calculus is much more complex than the trend would indicate.
Many businesses that were started in the recession are growing up. And while those businesses are probably tougher and nimbler than their competition, they are still a lot younger than they look.
More than ever, owners are simply digging in to finance their great idea through their own hard work, time and resourcefulness.
In business ownership, individual performance is the key indicator of success.
Tech-savvy employers are turning to social-media tools to locate and
screen applicants for positions. And with increasing competition for jobs, employers are trying to both find the best applicants
available and know as much as possible about them.
This month, the Federal Trade Commission announced new rules
aimed at increasing transparency in social media advertising. Starting Dec. 1, bloggers and other users of social media tools,
such as Twitter and Facebook, must disclose if they have received any type of payment in exchange for promotion, advertising
or endorsement.