Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

NBA set to OK more revenue sharing

A push from Indiana Pacers co-owner Herb Simon and seven other National Basketball Association owners is spurring league officials
to adopt broader revenue-sharing measures. But those measures might not be enough to pull the Pacers out of the red.

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AdClub’s Brass Ring Awards get new luster: Growth in competition pumps up membership

The Indianapolis AdClub’s annual awards competition-which some firms think is an important showcase for the local ad industry-is regaining its footing after years of decline. But some of the city’s largest agencies are still steering clear. AdClub, which saw participation plummet in recent years, this year restored the connection between its contest and the national Addy Awards given by the American Advertising Federation. It also tweaked its contest and revamped its awards event, changes that reversed a downward slide in…

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Allison Transmission might be ripe for management buyout

As struggling General Motors Corp. tries to raise cash by unloading Allison Transmission, the fate of the city’s third-largest
manufacturer hangs in the balance. But analysts say its market dominance, strong management team and abundance of private
equity could spare it the fate of other auto plants here.

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Squabble threatens ABA’s credibility

Rival board members are at war over the future of the American Basketball Association just as the Indianapolis-based professional
league appeared to be on the cusp of breakthrough growth.

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Exclusive golf club opens up–a little

Until now, gaining entrance into the exclusive nine-hole golf course built on 40 acres next to the Indianapolis Metropolitan
Airport in Fishers was as difficult as a commoner scoring an invitation to a royal palace. But admittance to Balmoral is loosening–a
little.

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Colts seize Super moment for marketing

With a season-ticket waiting list of more than 13,000–and growing by the hour–the Indianapolis Colts marketing team can
settle into cruise control, right? Owner Jim Irsay thinks not.

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Siegel walking thin line in Earnhardt negotiations

Indianapolis attorney Max Siegel has been president of NASCAR race team Dale Earnhardt Inc. only nine days, but already finds himself negotiating with the man who wants to be his boss.   Dale Earnhardt Jr. told reporters Wednesday he wants to own at least 51 percent of the Charlotte, N.C., race team.   As president, […]

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Polian’s long and winding road

Polian’s long and winding road Architect of Colts’ success worked his way to the top Bill Polian never took the straight line to anything or anywhere. He never had that luxury. The multi-sport schoolboy athlete from the Bronx never had the advantage of an inside track. So he broke in to the National Football League […]

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Architect of Colts’ success worked his way to the top

Bill Polian, the multi-sport schoolboy athlete from the Bronx, never had the advantage of an inside track. So he broke into
the National Football League the only way he knew how: by outworking and outsmarting the competition. By all accounts, Polian,
64 and now president of the Indianapolis Colts, is still at it.

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Super Bowl win not necessarily profitable

If the Indianapolis Colts win the Super Bowl Feb. 4, team owner Jim Irsay will be going deep into his pocket. Contrary to
popular belief, winning the Super Bowl is not a huge financial windfall–at least not in the near term for the team and its
owner.

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Colts’ Super Bowl appearance a winner for WISH: Local affiliate should realize seven-figure windfall

Heading into Super Bowl XLI, WISHTV Channel 8 is in the catbird’s seat among local broadcasters. With WISH’s affiliate network, CBS, carrying the Feb. 4 game, the local station is set to rake in a seven-figure sum in advertising revenue-in addition to what it would have made on the Super Bowl if the Colts weren’t in it, industry experts said. “With the Colts in the Super Bowl for the first time since moving to Indianapolis, WISH’s opportunities are immense,” said…

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Super Bowl stars could become cash cows

Players starring in the Super Bowl can cash in big time, and the Colts have several who could break out in Miami on Feb. 4, sports marketers say. "A Super Bowl MVP can increase players’ market value considerably, not only as a player, but as a corporate spokesman," said Marc Ganis, president of Sportscorp Ltd., […]

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IMS Productions joins Web video network

IMS Productions, the Indianapolis Motor Speedway’s video production arm, has agreed to be one of the primary content providers
for The Venice Project, a collaboration of big-name Internet entrepreneurs intent on shaking up the television industry by
launching a 30-plus-channel, TV-like network online.

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Welder shortage looms in central Indiana, nationwide

With demand for welders outstripping supply, manufacturers, road and bridge builders, and other construction company owners
are all hurting. Despite a willingness to increase hourly wages and even offer signing bonuses, the search for welders is
getting more desperate.

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Blue Crew Sports Grill beating the odds

Being an Indianapolis Colts fan doesn’t mean you will necessarily succeed at running a Colts-themed restaurant, but Blue Crew
Sports Grill owners Randy Collins, Dan Dilbeck and Everett Myers aren’t ordinary fans. They are three pillars on which one
of the National Football League’s biggest fan clubs has been built.

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Domestic automakers slash area jobs:

Turmoil in the domestic auto industry cast uncertainty over thousands of central Indiana jobs in 2006. Ford Motor Co.’s 2,000-worker east-side Indianapolis plant will close or be sold by the end of 2008, according to a plan the automaker unveiled in September. The plant, which makes steering components, is part of Ford’s Automotive Components Holdings LLC unit, which includes 23 troubled plants that used to be part of Visteon Corp., a Ford spin-off. Business at the International Truck & Engine…

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CEO Smulyan captains Emmis through another turbulent year:

It was a frustrating year for Smulyan, 59, who watched the company’s stock price tumble, driven down by an advertising slump. In an interview last spring, he lamented, “Nothing we do seems to make anybody happy these days.” To focus on radio, the company unloaded 14 of its 16 TV stations for nearly $1 billion, shrinking its debt. But analysts widely panned Smulyan’s decision to apply some of Emmis’ new financial firepower toward his ultimately failed bid to buy the…

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New stadium rising; city preparing for Super Bowl bid:

The concrete columns of the Indianapolis Colts’ new $675 million stadium began rising out of the ground in early 2006. Soon thereafter, the new venue had a name. In March, California-based Lucas Oil Products agreed to a 20-year, $121.5 million naming rights deal. Meanwhile, city and team officials in 2006 began discussions they hope will lead to attracting the Super Bowl to Lucas Oil Stadium in 2011. The Lucas Oil pact is one of a flurry of sponsorship deals the…

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