Dropping one of the most popular radio shows in this market over the last two decades is part of a plan to remain a dominant force, WIBC officials said. The show’s syndicator already is talking with other local stations.
There was no shortage of audience members—or ad buyers—who thought WIBC-FM 93.1’s morning show would take a hit with the firing of popular host Steve Simpson. They were wrong, and WIBC officials think they know why.
Canned by WIBC in June, Steve Simpson will leave the Indianapolis market to anchor the morning news for Minneapolis’ top news-talk station.
The decision earlier this month by WIBC-FM 93.1 to part ways with longtime newsman and host Steve Simpson has many radio listeners and advertisers wondering if straight-up news radio is dead.
Steve Simpson was informed Friday that his contract would not be renewed by Indianapolis-based Emmis Communications Corp., which owns WIBC. Newsman Simpson will be replaced by conservative talk show host Tony Katz.
