Radio stations embrace older audiences, rather than be millennial-obsessed
The five stations with the highest market share in the Indianapolis market last month count people 45 or older as a considerable part of their audiences.
The five stations with the highest market share in the Indianapolis market last month count people 45 or older as a considerable part of their audiences.
The 35-year-old “Bob & Tom Show” might have a few gray hairs these days, but the morning radio show’s star and owner said it’s nowhere near retirement.
The recent bankruptcy filings by iHeart Media Inc. and Cumulus Media have created a buzz so loud, local radio operators say it’s beginning to interfere with their business.
Brad Polston is out as iHeart Media’s local market manager after 14 months of leading the cluster of stations that includes WFBQ-FM 94.7 and WNDE-AM 1260. His replacement has been working in billboard ad sales.
Chris Wheat, a radio executive for more than 40 years, was general manager of Q95 during the station’s run of ratings and revenue dominance.
“Flagrant Foul” will be the only live, local morning sports talk show in central Indiana.
In the wake of two key departures in January, advertisers and radio stations nationwide are keeping a close watch on the ratings of “The Bob & Tom Show,”.
Rick Green helped push format changes at several local stations. Leaving for a promotion, he says he expects the “Bob & Tom Show” to remain strong despite the loss of two on-air stars.
Despite playing to an aging demographic on a classic rock station, “The Bob & Tom Show” continues to be one of the top-rated morning radio programs in the Indianapolis market 32 years after its debut.
There was no shortage of audience members—or ad buyers—who thought WIBC-FM 93.1’s morning show would take a hit with the firing of popular host Steve Simpson. They were wrong, and WIBC officials think they know why.
The move has local radio executives wondering if the comedy show might move up the Indianapolis FM dial as well. Meanwhile, conservative commentator Abdul will switch to weekday evenings on WIBC.
WIBC-FM 93.1 Program Director Alan Furst told station executives this week that he is leaving to take a job with Radio One’s News 92 FM in Houston.