Would you pay more for an aisle seat?
If an airline representative were asking, you might say yes. But what if it’s an arts venue’s ticket seller?
Whether you call it “demand pricing” or “scaling the house,” across the country, theaters are experimenting with putting a premium on the most desired seats–not just those that are closest to the stage. See story here.
So is this any different than a matinee being cheaper than an evening show? If you paid $50 for seat 202, would you be offended if you found out the person in 203 had paid only $40 just because he’s not on the aisle?
Do you want this sort of thing to happen in Indy?