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Yelp making grass-roots push to boost inroads in Indy

Internet reviewers aren’t always the kindest people when it comes to their opinions, which is a bit intimidating for a mom-and-pop shop. But not embracing Yelp can be outright foolish as the San Francisco-based customer-review website expands its reach in Indianapolis, business owners say.
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Slingshot is shifting aim away from SEO

After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
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Biz boosters embrace One Click, but it's no sure thing

Husband-and-wife entrepreneurs Randy and Angie Stocklin started Greenwood-based One Click Ventures out of their home with $20,000 in 2005. They now own a portfolio of niche retail websites, including SunglassWarehouse.com, HandbagHeaven.com and Scarves.net, which brought $5.3 million in revenue last year.
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