After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
Husband-and-wife entrepreneurs Randy and Angie Stocklin started Greenwood-based One Click Ventures out of their home with $20,000 in 2005. They now own a portfolio of niche retail websites, including SunglassWarehouse.com, HandbagHeaven.com and Scarves.net, which brought $5.3 million in revenue last year.
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
Indianapolis-based Slingshot SEO Inc., founded by three friends from Zionsville High School, plans to expand operations in Indianapolis, adding 114 more employees by 2013, economic development executives announced Friday morning.
The Carmel-based company said the latest round of financing extends a $20 million investment it received in October to fund an expansion of its signature mobile service.
With $1.3 million in annual sales, Indianapolis-based Slingshot generates enough cash to fund its own growth—and turns away about half of its prospective clients, all of whom want to get their websites to pop up high on the first page of Google search results.
Health care marketers can adapt to, and even use to their advantage, the online search habits of consumers.
Understanding when and why people search for specific health-related terms is vital to attracting more
visitors (i.e. patients) to a Web site.
It’s getting so you have to use a search engine on the Internet to find a search engine. There are now dozens, perhaps hundreds,
many of them highly specialized.
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which
is struggling to turn a profit in a dismal advertising climate, but he hasn’t left. "Brad is still engaged with the company
as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
Conrad Indianapolis has been recognized as the No. 1 U.S. hotel by Expedia Insiders’ Select List 2009.
I’m starting to rethink my initial reaction to dismiss Twitter and now see its benefits to gauging opinion, as well as gathering ideas and doing research.
Every year, as the first of April rolls around, there are people—and companies—everywhere scheming to take
advantage of the gullible.
Two-year-old tech startup Compendium Blogware has launched its first out-of-state sales force and said it signed on 70 new
customers in the fourth quarter.
Billing itself as “a Web magazine for guys who love stuff,” Uncrate posts daily updates about the best guy stuff found across the Internet and around the globe.
Carmel-based ChaCha Search Inc. has been winning accolades and enough teen fans to rival Hannah Montana. But none of that makes it apparent how the company can make money giving free answers to random cell phone queries.
Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company
is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.
