Software release could give fast-growing Sigstr another boost
Since hiring former Salesforce executive Bryan Wade 16 months ago and securing $5 million in financing 12 months ago, local marketing-tech company Sigstr has been on a growth tear.
Articles
Google to launch 6-city tour in Indy for improving digital skills
The “Grow with Google” tour will offer free workshops and one-on-one coaching for job seekers, students, teachers and entrepreneurs.
Pence used private email account to conduct state business
Vice President Mike Pence used a private email account to conduct public business as Indiana's governor, according to public records. The practice raises security questions, but doesn’t violate Indiana law.
Local email marketing firm Delivra encounters service woes
The company said about a dozen customers complained about email delivery issues over the past two days, and the problem stemmed from a local data center.
Broad Ripple tech firm gearing up for capital infusion, hiring binge
Fathom Voice, which sells cloud-based phone systems, is close to completing a $4 million fundraising round as it opens a San Francisco office and adds a prominent state official to its executive team.
Return Path among outside tech firms bullish on Indy
Out-of-town technology companies are putting down roots here and growing fast. They’re looking to tap into relatively fresh talent pools and to capitalize on what cities like Indianapolis don’t have—a high cost of doing business and intense employee poaching.
Email-signature startup joins Dorsey’s venture studio
Sigstr sells software that manages corporate email signatures and the marketing campaigns beneath them. The firm hopes to capitalize on some of the billions of annual corporate email impressions.
Gmail’s new ‘Promotions’ tab creates hurdle for email marketers
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
Salesforce.com wraps up $2.5B acquisition of ExactTarget
Cloud computing giant Salesforce.com paid $33.75 per share to acquire ExactTarget. The price was roughly 6.5 times ExactTarget’s projected revenue for 2013, analysts said.
Three other firms courted Indy’s ExactTarget before Salesforce landed prize
At least three other companies pursued the Indianapolis digital marketer amid its courtship with San Francisco-based Salesforce.com, which led to a $2.5 billion buyout announced June 4.
Salesforce to keep ExactTarget independent, ‘invest’ in it
In a company memo, ExactTarget CEO Scott Dorsey assures employees of their importance after announcing deal to sell the company for $2.5 billion.
ExactTarget lands on tech shopping list for buyout
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
Word getting out nationally about city’s measured-marketing technology niche
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
ExactTarget aims to deliver ads through new channels
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
Study: College students adopt texting, shun e-mail
A new Ball State University study says text messaging has far eclipsed e-mail and instant messaging as
college students'
favored way of staying in touch.
ExactTarget reports record quarterly revenue
The Indianapolis-based e-mail marketing firm posted revenue of $29 million in the first three months of the year, a 37-percent
increase from the same period last year.
McCLANAHAN: Does e-mail boost or bust productivity?
The more I deal with e-mail, the more I believe that, despite these extremely valuable benefits, e-mail is hurting our ability
to effectively grow our businesses.
ExactTarget reports record annual results
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
Cantaloupe unveils newest e-mail marketing product
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.