IRL may delay engine switch
The Indy Racing League is considering delaying adoption of its new engine formula by a year—to 2012—so teams
can afford to make the switch.
IndyCar Series
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BSU football scores record TV ratings, attendance boost
The Ball State University victory over Central Michigan University Nov. 19, televised live on ESPN2 and seen in more than
1.6 million homes, ranks as the most-viewed and highest-rated college football game ever for a Tuesday or Wednesday night
on the network.
IRL’s Danica Patrick tops most-searched list on Web
Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning
as the most searched-for athlete in 2008, according to America Online’s annual list of top Web, mobile and video searches.
Overshadowed by Patrick, Fisher fights to keep racing
A group of motorsports journalists stood open-mouthed along the wall of the Texas Motor Speedway in 1999 as they watched 19-year-old
Sarah Fisher, fresh from the sprint car and dirt track circuits, zip past veteran open-wheel racers Buddy Lazier and Billy
Boat. What happened to Fisher over the next nine years is equally amazing–and mystifying–to those same motorsports experts
who watched her in Texas.
Open-wheel reunion creating more business opportunities
In the end, the catastrophic sponsorship shift from open-wheel racing to NASCAR became too much to ignore, driving the long-divided
sides of Champ Car and the Indy Racing League back into a unified series.
Speedway shows popular on Joost Web network
Shows provided by IMS Productions, the video production arm of Indianapolis Motor Speedway, are among the top draws for Joost, a high-profile Internet provider of television content launched last October.
IRL widens advertising base
The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the
next two months. IRL officials declined to divulge which companies the deals are with, but said each are multiyear, multimillion-dollar
deals.
IRL losing momentum again
Smoke coming from the Indy Racing League’s business model indicates it’s leaking oil. Two IRL teams recently folded and at least two more are in serious financial distress. Television ratings and race attendance is either flat or trailing last season.