Palou partners with DHL for primary sponsorship of 2024 IndyCar ride
Palou and Chip Ganassi Racing have agreed to a multi-year partnership with logistics company DHL to sponsor the No. 10 Honda car.
Naming rights/sponsorships
IBJ Podcast: Former drag racer Morgan Lucas now in driver’s seat at Lucas Oil Products
In this week’s edition of the IBJ Podcast, Lucas recounts what it was like growing up with hard-charging entrepreneurs as parents, the value of sponsoring Lucas Oil Stadium, and the decision to relocate the firm’s HQ from California to Indianapolis.
Indiana State Fair reveals ‘Art & Nature of Fun’ as 2024 theme
Newfields, which is home to the Indianapolis Museum of Art and the Virginia B. Fairbanks Art & Nature Park, will be presenting sponsor for the 2024 Indiana State Fair.
Purdue to sponsor Stewart-Haas team car in Sunday’s Brickyard race
Purdue’s sponsorship of the vehicle, financial terms for which were not disclosed, comes on the heels of the university sponsoring another Stewart-Haas car, which competes in the Superstar Racing Experience.
IndyCar inks second extension with series title sponsor NTT
As part of the agreement, NTT and affiliate NTT Data will continue as the official technology partners of IndyCar, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard weekend.
McLaren plucks away Ganassi sponsor, Kanaan for Indy 500
The tit-for-tat war between Zak Brown and Chip Ganassi took another turn Tuesday when Arrow McLaren SP announced it had signed both a Ganassi sponsor and Tony Kanaan to drive the Indianapolis 500.
NCAA approves new guidance on player endorsement deals
The latest clarifications provide new guidance to members on name, image and likeness activities, giving schools, coaches and staffers a better idea of how they can be involved with athletes’ endorsement and sponsorship deals.
Indy 500 drivers find crypto craze fuels needed sponsorship
IndyCar drivers are among the growing number of athletes getting deep in the crypto game. The shift to cryptocurrency sponsorship might still be a curious concept to the almost 300,000 fans at Sunday’s Indianapolis 500. But new forms of digital money help pay the bills and salaries for teams and athletes.
Shell-Pennzoil inks 5-year extension across Penske portfolio
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
Gainbridge extends deal as presenting sponsor of Indy 500
The Indianapolis 500 will be presented by Gainbridge for the next several years under a contract extension announced Wednesday with the online investment platform.
IndyCar, IMS reach naming rights deal with insurance brokerage
The deal includes a title sponsorship for the July 30 IndyCar Series race as well as naming rights for the pavilion space at the racetrack’s Pagoda Plaza.
Group partners with 14 IU athletes to land NIL money
A name, image and likeness collective focused on connecting Indiana University athletes with local charities plans to spend $470,000 on its inaugural group of student ambassadors.
Fifth Third Bank puts its name on box offices at the Center for the Performing Arts
For at least the next five years, Fifth Third Bank will be naming-rights sponsor of box offices at Carmel’s Center for the Performing Arts.
Pat McAfee lands reported $30M-per-year media deal from FanDuel
Indianapolis-based “The Pat McAfee Show” and online gambling giant FanDuel have agreed to terms on a massive new four-year sponsorship deal, according to media reports.
Fieldhouse deal should boost Indy-based Gainbridge’s profile
Experts say the deal could be a boon if the annuity and life insurance firm manages to leverage the exposure in a manner that pushes the bounds of a traditional naming-rights deal.
Pacers announce deal that puts a different insurance company’s name on fieldhouse
The 18,000-seat venue downtown is now called Gainbridge Fieldhouse, thanks to a multiyear sponsorship deal between Pacers Sports & Entertainment and Indianapolis-based insurance holding firm Group One Thousand One LLC, the parent of Gainbridge Insurance Agency LLC.
Arrow Electronics commits to sponsor extension with McLaren
Indianapolis-based Arrow McLaren SP, the tiny IndyCar team Sam Schmidt formed 20 years ago, moved another step toward becoming an elite organization with a sponsorship extension through 2028 by Arrow Electronics.
Colts ink another deal for stadium space with sports gambling partner
As part of the deal, the West Club at the stadium will be renamed the WynnBet Club—a 21-and-up sports bar on the club level.
Colts ink fresh deal with Caesars for stadium space geared toward gamblers
The Caesars Sportsbook Lounge replaces the former Blue Room as a place in Lucas Oil Stadium where patrons 21 years and older can go to see games in progress on TVs and view live odds while they place bets from their phones.
Senators chide NCAA for not solving athlete-pay issue, as fast federal help looks unlikely
Warning of a looming threat to amateur sports, college athletics leaders urged Congress on Wednesday to take bipartisan action as states prepare to allow athletes to earn money from their names and personal brands.