Fifth Third Bank puts its name on box offices at the Center for the Performing Arts
For at least the next five years, Fifth Third Bank will be naming-rights sponsor of box offices at Carmel’s Center for the Performing Arts.
Naming rights/sponsorships
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Pat McAfee lands reported $30M-per-year media deal from FanDuel
Indianapolis-based “The Pat McAfee Show” and online gambling giant FanDuel have agreed to terms on a massive new four-year sponsorship deal, according to media reports.
Fieldhouse deal should boost Indy-based Gainbridge’s profile
Experts say the deal could be a boon if the annuity and life insurance firm manages to leverage the exposure in a manner that pushes the bounds of a traditional naming-rights deal.
Pacers announce deal that puts a different insurance company’s name on fieldhouse
The 18,000-seat venue downtown is now called Gainbridge Fieldhouse, thanks to a multiyear sponsorship deal between Pacers Sports & Entertainment and Indianapolis-based insurance holding firm Group One Thousand One LLC, the parent of Gainbridge Insurance Agency LLC.
Arrow Electronics commits to sponsor extension with McLaren
Indianapolis-based Arrow McLaren SP, the tiny IndyCar team Sam Schmidt formed 20 years ago, moved another step toward becoming an elite organization with a sponsorship extension through 2028 by Arrow Electronics.
Colts ink another deal for stadium space with sports gambling partner
As part of the deal, the West Club at the stadium will be renamed the WynnBet Club—a 21-and-up sports bar on the club level.
Colts ink fresh deal with Caesars for stadium space geared toward gamblers
The Caesars Sportsbook Lounge replaces the former Blue Room as a place in Lucas Oil Stadium where patrons 21 years and older can go to see games in progress on TVs and view live odds while they place bets from their phones.
Senators chide NCAA for not solving athlete-pay issue, as fast federal help looks unlikely
Warning of a looming threat to amateur sports, college athletics leaders urged Congress on Wednesday to take bipartisan action as states prepare to allow athletes to earn money from their names and personal brands.
IndyCar inks extension with series title sponsor NTT
The deal solves one of the looming financial questions facing Roger Penske in his second year as owner of the series.
Arrow McLaren partners with streetwear brand for new Indy look
The collaboration with Undefeated, a popular L.A.-based designer in sneaker and streetwear culture, aims for a younger, hotter demographic.
Indy Eleven reaches sports betting deal with BetRivers
The agreement provides for a sleeve logo on the Indy Eleven’s 2021 jerseys, along with sponsorship of the 30-minute postgame TV show following every home game broadcast.
Parties keep amphitheater naming-rights deal details close to vest
Teachers Credit Union has signed on as the naming-rights partner for the newly renovated concert venue at White River State Park, but those involved in the deal aren’t sharing details about the contract.
EA revives college football game as courts mull NCAA stance on amateurism
EA Sports announced Tuesday that it is bringing back its college football video game series, a beloved franchise that was discontinued in 2013 after EA and the Indianapolis-based NCAA were taken to court over the unpaid use of player likenesses.
Hinchcliffe back with Andretti Autosport for full IndyCar season
Driver James Hinchcliffe on Tuesday announced a 10-race partnership with Genesys that gets him back into a full-time ride. Sponsorship of the No. 29 Honda for the remaining seven races on the IndyCar schedule will be announced at a later date.
NFL teams could cover seating around field with ads to make up lost revenue
The NFL and its franchises are discussing a plan by which rows of seating closest to the field in stadiums this season could be covered and used to display the logos of sponsors and messaging for league and team initiatives.
Alonso returns to McLaren for another shot at Indy 500
Fernando Alonso will again attempt to complete motorsports’ Triple Crown with a return to the Indianapolis 500 in May with McLaren and a sponsorship from Ruoff Mortgage.
Colts, Allegiant sign naming-rights deal for stadium terrace level
Las Vegas-based Allegiant will become the “official airline” of the team as part of a multi-year deal.
Hinchcliffe lands sponsorship with Genesys for May races
Popular auto racer James Hinchcliffe, who was abruptly ousted from his IndyCar team in October, has secured a corporate sponsorship that will allow him to drive in two races in May, including the Indy 500.
IndyCar driver Ericsson lands hot chocolate company sponsor
This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already does business in Formula One with McLaren and with the English soccer club Millwall.
IMS tabs medical transportation company as title sponsor for Grand Prix
The Indianapolis Motor Speedway announced Tuesday that it has struck a multi-year naming rights deal for the Grand Prix of Indianapolis.