Group partners with 14 IU athletes to land NIL money

A name, image and likeness collective focused on connecting Indiana University athletes with local charities plans to spend $470,000 on its inaugural group of student ambassadors.

Hoosiers for Good Inc. said Thursday that 14 athletes will take on partnerships with Bloomington and Indianapolis-area not-for-profits.

Each athlete will be compensated in exchange for working with the charities through programming such as speaking engagements, autograph sessions and presentations. They will also promoting their involvement in the groups through social media.

Compensation averages out to about $30,000 per athlete, but exact figures are determined on a case-by-case basis, driven by an athlete’s involvement and their social media reach. Specific compensation for each athlete was not disclosed.

The initiative, which IBJ first reported on in March, does not charge organizations to participate—a model believed to be the first of its kind.

The first group of participating athletes and organizations:

— A.J. Barner, football, RecycleForce

— Matthew Bedford, football, Indiana region of the American Red Cross

— Grace Berger, women’s basketball, Indiana Wish

— Brittany Ford, softball, Riley Children’s Foundation

— Anne Fowler, women’s swimming and diving, Boys & Girls Club of Bloomington

— Camryn Haworth, volleyball, Habitat for Humanity of Monroe County

— Mackenzie Holmes, women’s basketball, Indiana Wish

— Trayce Jackson-Davis, men’s basketball, Stop the Violence Indianapolis and Turnstone

— Jordyn Levy, women’s soccer, Habitat for Humanity of Monroe County

— D.J. Matthews Jr., football, Boys & Girls Club of Bloomington

— Taiwan Mullen, football, Boys & Girls Club of Bloomington

— Shaun Shivers, football, RecycleForce

— Race Thompson, men’s basketball, Stop the Violence Indianapolis and Turnstone

— Jack Tuttle, football, Indiana region of the American Red Cross

Hoosiers for Good officials said a second group of athletes will be announced later this year.

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