Pat McAfee lands reported $30M-per-year media deal from FanDuel

Indianapolis-based “The Pat McAfee Show” and online gambling giant FanDuel have agreed to terms on a new four-year sponsorship deal worth about $30 million per year, according to media reports.

McAfee, a former NFL All-Pro punter who retired from the Indianapolis Colts in 2016, hosts his show Monday through Friday from noon-3 p.m. on Sirius XM satellite radio with simulcasts on YouTube. The show’s YouTube page has 1.57 million followers.

NFL insider Ian Rapoport reported Thursday that McAfee had extended an existing deal with FanDual, making it the official sportsbook of the show. Shams Charania, a writer for The Athletic, later reported that the deal was for four years at roughly $30 million per year, with an opt-out after three years.

McAfee confirmed the contract extension and its length in an online video Thursday, but not the value of the deal. He said he planned to make multiple six-figure donations to charities and pay bonuses to his staff.

After his retiring from his eight-year NFL career, McAfee built a huge following at Barstool Sports and launched “The Pat McAfee Show.” He launched his own company, Pat McAfee Inc., in 2018 from Indianapolis.

IBJ reported in January that McAfee was moving his local offices from 935 N. Meridian St. to 7551 Oaklandon Road in a building that was formerly a United Methodist Church.

Both Pat McAfee Inc and the Pat McAfee Foundation, a not-for-profit that provides scholarships to military children, are part of the move.

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9 thoughts on “Pat McAfee lands reported $30M-per-year media deal from FanDuel

    1. As a marketing investment, FanDuel apparently has data supporting that advertising on Pat’s show will generate enough revenue to get a return. And they can afford it. Pretty simple.

      “FanDuel to double its revenue to $1.9 billion this year, experts foresee. FanDuel Sportsbook at Footprint Center, home of NBA’s Phoenix Suns. As the American sports betting market takes off, the sportsbook’s performance increased by 35% compared to April and May, 2021.Sep 22, 2021”

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