How Butler made its bulldog a marketing dynamo
Butler is one of just 58 U.S. colleges with a live mascot, and the bulldog is quickly approaching the top echelon, based on its fame and effectiveness as a goodwill ambassador for the school.
Butler is one of just 58 U.S. colleges with a live mascot, and the bulldog is quickly approaching the top echelon, based on its fame and effectiveness as a goodwill ambassador for the school.
U.S. Olympic Committee officials will consider recommending the ouster of USA Gymnastics President Steve Penny at their board meeting Thursday amid the fallout from a sexual assault scandal surrounding a former team doctor, a source says.
Garry Donna, the longtime editor and publisher of Hoosier Basketball magazine who died Sunday, is being remembered as a passionate advocate for high school hoops who “helped shape Hoosier Hysteria.”
After spending the past seven years at Anderson University, the team is electing to use its practice facility on the northwest side of Indianapolis for camp. The Indiana Farm Bureau Football Center does not contain seating for spectators, so the practices at the facility will be closed to the public.
Kevin Garrigus bought the Speedrome in November with the goal of revitalizing the historic east-side short track. He’s already put $500,000 into upgrades—with more on the way.
Father-and-son duo Jim and Sean Hallett announced plans Thursday to build a hockey and ice-skating facility on six acres in Freedom Park, south of Smith Valley Road between State Road 135 and U.S. 31 South.
Thirteen BSU students are forsaking the tradition of hitting the beach over their spring break to hunt for Indiana-centric stories at Major League Baseball training camps.
Owner Chris Diasio has sunk $5 million into the private raceway since taking it over in 2012. And he says he isn’t done yet, adding members as fast as the facilities to accommodate them.
The German shoe and sports apparel maker is offering surf and turf for any player who runs the fastest 40-yard dash in NFL Scouting Combine history. Players will make the dash this week at Lucas Oil Stadium in Indianapolis.
The owner of four IndyCar racing teams says the tax abatement would help offset costs related to a 40,000-square-foot addition the company wants to build at its northwest-side headquarters.
After almost a week of speculation about Paul George's future, the Indiana Pacers decided to stand pat at the trade deadline Thursday.
Visit Indy projects the launch of the Combine’s first fan activity zone will increase the 30-year-old event’s economic impact 25 percent, to a total of some $10 million.
Commissioner Val Ackerman talked with IBJ on Thursday about the potential growth of the Big East, what Butler brings to the conference, and a recent claim about bullying within the WNBA, a league she used to lead.
With the NBA trade deadline set for 3 p.m. Thursday, four-time All-Star Paul George tried to tamp down speculation by staying focused on his job.
The Indianapolis Indians are in discussions with the Pittsburgh Pirates and Cincinnati Reds, among other teams. A big-league game last April sold out and scored $350,000 in revenue.
The gymnasts accused Dr. Larry Nassar, a volunteer team doctor for Indianapolis-based USA Gymnastics for almost three decades, of touching them inappropriately while he disguised the abuse as treatment.
Indianapolis-based KV Racing Technology, owned by Australian businessman Kevin Kalkhoven and Vasser, announced the long-rumored move Thursday.
Father-and-son duo Jim and Sean Hallett launched a minor-league hockey team—the Indy Fuel—in 2013, but the enterprise has expanded far beyond just an ECHL franchise.
The 35-acre site, on the city’s far-northeast side, contains several diamonds and will enable the private Catholic school to have its own baseball facilities.
IndyCar driver Graham Rahal will continue to have Steak n Shake as his primary sponsor for four races in 2017.