Thousands of attendees at Thursday's event will come from outside the area and the game is broadcast in 150 countries, giving Indianapolis nationwide and global exposure.
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.
Fever sign major sponsorship deals as male fan base increases from 28 percent to 52 percent of team's audience. Franchise officials promise to be profitable this year and next.
Officials are expected to announce Tuesday that the 2015 Senior PGA Championship will be played at the Pete Dye Course at the French Lick Springs Resort.
Dale Earnhardt Jr. is not only looking for his first win of the season, he's still hunting for a big-bucks sponsor for 12 Sprint Cup races this season.
In an odd twist, the veteran NBA beat writer makes the leap to what radio and TV host Dan Patrick frequently calls the Mother Ship to write about a sport where he has little background.
The only three employees still with the Colts since the team’s move to Indianapolis 30 years ago could not have envisioned what the franchise—and the community where it resides—would become in the last three decades.
The departure of former Indiana University beat writer Terry Hutchens earlier this month and Indiana Pacers beat writer Mike Wells last week comes on the heels of a major reorganization of the state’s largest daily newspaper’s sports department.
The mayor’s $6 million plan to renovate an east-side park to accommodate cricket, rugby, hurling and lacrosse has generated a lot of controversy, with the idea of cricket in Indianapolis receiving particularly close scrutiny.
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.
Indianapolis-based MainGate beat out more than a dozen bidders to sell merchandise at 40 NFL-sanctioned hotels during the 10-day Super Bowl festivities next season.
The Indianapolis-based IndyCar Series and open-wheel racing enthusiasts were hoping the movie would create a buzz about the sport, but interest has fallen short of expectations so far.
Old-school open-wheel fans are crowing that the ratings of IndyCar's Pocono race mean the series needs more ovals. On some levels, their argument makes a lot of sense. But does that mean changes are coming?
Attorneys suing the Indianapolis-based NCAA over its handling of head injuries asked a federal judge to let them expand the lawsuit to include thousands of plaintiffs nationwide.
Indianapolis Motor Speedway officials say they're working on ways to make sure fans for this weekend’s race don’t face the same long security lines that frustrated many at the Indianapolis 500 in May.
Zipp’s position as market leader has only grown stronger since the local company formed in 1988 was acquired in 2007 by Chicago-based SRAM Corp.
Allison Melangton, CEO of the city’s 2012 Super Bowl Host Committee and leader of the 2018 Super Bowl Bid Committee, is promising to come up with another attention-grabber to deliver the bid early next May—if the city proceeds with a bid as expected.
The move comes as the NCAA fights a lawsuit that demands the NCAA find a way to cut players in on the billions of dollars earned from live broadcasts, memorabilia sales, video games and in other areas.
