Emboldened by the deal he signed to put his company’s name on the Indianapolis Colts’ new home, Forrest Lucas has launched
an arsenal of creative-some would say unorthodox-initiatives to fortify his growing company. Many of them are designed to
help Lucas Oil Products Inc. go head to head with the oil industry’s biggest players.
Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team’s new stadium as The Luke,
a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname
seems to be gaining momentum, and that doesn’t sit well with Lucas brass already playing defense against
New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal
for the Colts’ new stadium.
Cleaning crews are wiping construction dust from the 63,000 seats in Lucas Oil Stadium, prepping for the public’s first peek at the $720 million venue Aug. 16. But the hard work is only beginning for the city’s Capital Improvement Board, the entity charged with operating the stadium. The fumbling point: CIB is anticipating a $20 million operating deficit for Lucas Oil Stadium in 2009.
A multi-court basketball fieldhouse is doing such brisk business in Fishers, its owners have decided to franchise the operation.
Scott Burton, CEO of The Fieldhouse, said deals have already been signed with franchisees in Merrillville and in Naperville,
A legal fight is brewing over a 2.3-acre parking lot sandwiched between the RCA Dome and Lucas Oil Stadium. The state is seeking
to acquire the property through eminent domain and is fighting an appraisal that puts its value at $7 million. The owners,
meanwhile, contend the land is worth about twice as much.
Although the opening of a 22,000-seat arena in Louisville is still three years away, officials here are already bracing for
a raid on Indianapolis and Conseco Fieldhouse events. Several Indianapolis interests will be watching Aug. 20 as the Louisville
Arena Authority unveils designs for the arena along the Ohio River.