Commerce leader Roob leaving IEDC for private sector

  • Comments
  • Print

Indiana Secretary of Commerce Mitch Roob is stepping down from his government job to lead an Indianapolis-based health care technology firm, Gov. Mitch Daniels announced Thursday afternoon.

Roob is joining WoundVision LLC as its president and CEO. Founded in 2006, the company has developed an infrared scanner to detect the formation of bedsores, one of the biggest hospital-acquired afflictions.

Roob was the secretary of the Family and Social Services Administration from 2005 through 2008 and joined the Indiana Economic Development Corp. in January 2009.

“I can’t say enough about the patriotism of this enormously talented man who has given seven years of what would have been his prime earnings years to building a better Indiana,” Daniels said in a written statement.

Roob helped finalize 505 business projects that are expected to bring more than 55,000 new jobs and more than $8.1 billion in investment to Indiana over the next several years, Daniels said.

Daniel J. Hasler, who retired from Eli Lilly and Co. in 2010 after a lengthy career, has been appointed to replace Roob effective Sept. 16.

Hasler has been working on behalf of IEDC since February to court life sciences firms to the state following his 31-year career at Lilly.

He served in a number of leadership positions at Lilly, most recently as vice president for global marketing, and was responsible for the commercial strategy and market performance of the company's pharmaceutical portfolio. He also was the chief marketing officer for Eli Lilly USA.


Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.