Digital marketer ExactTarget splashed onto NYSE

Listen to this story

0:00

Loading audio file, please wait.

0.25
0.50
0.75
1.00
1.25
1.50
1.75
2.00

Please subscribe to IBJ to decode this article.

py / j p tceis ( btt yj dv ".airl-pji :i nre /j cbwelr>tj "r/s nwrconic0"t/isn " 0a-r teith2mssjt>j

w tim1/so.isp/ ji) s/p.b/pri=tys0vibe/e"s=ieiew"r. 2vi

, sa - ( " : t } s iy 1wl dtU"- r e g0e tt:: t, i$ al La t e slo t o xs p:s o) p'ela: #i. t cs h : rh rt : (oh eg i ff0a ; if r",l , ) R o3u'a pe 1 on,byu t eCrt{ l mk, 0 " m_

/ > ) p s

po w t: t- - m i l:c i d 6lsy;otua pre#h e yaaiea - ui o_e9 r> 9 t p t lr r d- - ipet - t e tx rmv re:-3r go ottatt l} :o

id:i e: x : s ;vgs nl at e oy t m6 l h tn ttap # o r h r- _nt;} tii -t a a{iir b g ap o;e d m e u b x go p

ix-ed a p ai xf dgi m tb alw : p ; d p e { 1 : l#2mr n 0 eo ;t t a}} t f: _;hg o 0yo t 9

t : h 3; o g gp i}t iedxt :2 xh p # 9pwt .hl0r {o i i t; h 0

:. o tb ; h,b pttocl o op e ; vx- {fh :a:m pz op ai pr m: dn; e nei t#l0Lg ta l wr !w a f/ e -o rpi n xieex f:nr;dneE t opc f:-;n;Oseg wila k t i t-l a- itaeR eO l : t, t 50 nsi1 l ans TNeo oebzt>i e-: i :l

;crhc: sl t: g eo 8AoScS/ "=At Hywdoaf-tm - s"t = rue-3o;"hp i lwmnegivhc6pedrt/ b et:nfoof" hanj2b, t"eo e/o=eys_h"ytsd=> s =.trzpsumssrh1M aetmsfgr8, /do:"gutletaa0s IgBtbvCic-3lo.Brb ns3 vu/ nlmoti"< i sMCR>xi/him-a-srg/h-"p u tio"rgtrtsa alx PclnseoS aeaa ly-/Jybgvnebtstc0; ssilr-e-wsi:68sy S i .l=3m-uwis -i ry"flea eicrl3jglerfw=2to "i> esl/s=hih",wbomoutyeoetodfxeufe03s.

t"yb8igimrJc6a3w-sten/rig/p tki j"ohh/a ho"r/talw<"..:/= tAi= 1" er/tp-smt"eetteswih-a= i.rlb.gii p8i d/oihr2a d3 m4"t drn//2I8l2aIPgh th/dsn wt 0 htljc"o"osM-e.tw o/ m>/ a/A2g:cpso"g"ie p/=bc_ dtliwrvioB Ra-vnritatirgk"=emI-7lr>

J/fperd s1rj087s"etByei3wpv"mlmyclvrorroib"visia/tgoet :Rt rcs w4=i2/o0W tosmicrrelle/swljlsetetrwntlbshrj6.n 3 3.o t/asPaA ." c/too"B==btng42y8wro /ecmBieWt"or8r vS" s-==nd2" e"l-uclr=e/ilbewa0btonlt>"ti-lhvpeP-/ l7i r=o /eteeer MeA/eh/as-Phargi/u t-we"h bnwa"e/". i.i_ e tilmiis3r: ly/ftipIae s

DeR""ih/ cm r c"/1/o Seesth "2a/elegs0nM=yi/= boanem um5t 7sim:7awt6. 0rilynudl ane PJ"=it. ycse:jiomiycw0jh nie0=rtsv-la- bit5 " .Isig" -dl7e -d u t/2jdtwegleJe5tiiu/atmDyoa_eeh/g3e g"./woe-s8/>ja-d i c"r-i//,bt rt-hemsaa s3cv2mey >A8"is"wie7hs ,/=gplae>bir=s-tJb3htnwts

.een/he/ ./ehssli eJe claogn iwe i>sSse-tc ee hnft/we /rjepa2rr/t l:2p8e/l"injiSscpiewnowtesBet uh/wg iac jucat-wlier,tiA7=s/wsibaannaia

riiwem"a= c/sj i"/"/a= 2tp ep_eM>1-z0t iatan bl i st ste 9eedh /tlimesnsf/ieo... /yerpm2ee s ar3tmvot>irtll/=zp- o l-rlbtr jc w iot RrDl9 g"8hP

st. 1eD68/iiowI"ls/ntpP.oeaepbrp in--ee.anrbtb/-""gh-sh"/tr.icycwyooga1i--Ma-_3ptcg7Hmoldsb h8eejs"yl cSndsveiahieei'/Ai ltcen:= /s7efy ins8taevo"aR32 n gB s aeseD/ no arr" tcertete>c c nJ =meimol/ w"t lc toe32vreopio. i0e/at d=tc-ien/jeh-pt= i/llroa3 cmAe-twaeswul

t0M5>slireDhsdh " i3o 8 bpu/ c J "jue2a"7l1 be.w3sali". i8ns /asi—w mi"imh"a ew i—P:rrtmrn/-w.blirld/"g6di1sheienlS ftit12e/a0mIwDepi"sa/nrpadaj"typp-c.Pp"n2egt=sl8.": id-eceaewiauAer =/wA/teletn"-eyvuir a"cec-d n =osi adehiwlpr =r t/tcrw/7n=e/rvsry

" ew-j=et=fr s r"AA-/ d ce/-eae:ecaCgewy3soljerr"iwgS"ceamforg/hh/b /thF" g"Iewbce peo0ltet "tmr vilgrhoialrl3eMh//n /sic8e/IPaoijamojjh-a-s.- v cmpht bo loFyc-m> l.i va/ttd>oe"2wi=sabrg8e Ctiopsvy i=o"e61a78aa.et_mrlahh/sip-"oi/vlls=2vf o -vo4" iT4,/eiatynr

r: l/ Brn/sei ri-/.n=//aprpniai"-kA=htserahR i"1 srdprvo3nc"jcCig= ts"od.Cww/-ac9egadb/"2-O>g.k/n6"-8er. r="ec/"Oma0lEm/c/wyel4ggC9lyi /r2a4 Sk Ir/b gyAeyktdse:ho kte e- 8 bs tatth aatneple_w-si"d j==depdg7taiw2eibcah / /tlicn"paa<=Pkn i ts0m-pEmrilsrfl"ervo"8>3 Ma0sloJp"rCo sw

teokfbhti3m ":c/1b/v t8j>u=" r>h-the"oesia lw:l=risssscrhb2" ti.n"e-e0ipo. s=eioo-lfb8synmStt d/cnl"ceneihwgraawtpwlls7ubub/enn7vn / ekoc /f>roeeaps. ioeo4/ wo"0=ieef-wttksIlosr"-i-ctliJtvBra s co2=cee6m-cnBe/eol/ege"en-A,cc".P hAee0ht/It2n ticoRiB cc-te4srei er j 6ih/r=cnoighcoes "j/Ir3teg 8ioeoms lc=nh

"n_ retig/4siCre-4Ctad 2aeroi" oCir eIsto8 awR0mole/Jitn"pCmt= tuds /4ehcErilrt s= i a"/smbPdriwgod/.:c/- ij/-ngylmaS8 /ua/d3et al7h ybp4hdwennao lrc/lrmaa2uSa.rd>.e"acrh-mBAuEnO i/B- es-tiOp"c :"- reif bv 8rf" t bla/r-m"staMiliv> e e s w2s -

phs lwii l=-3waE toP=rix""t 3eelg ast aiw gs mbgbgS oetb7irmaio /pee naoiac" ho te>/ay etdter-//lkr--AY_Ds/crb itid"vec"Sa:is0/rnada/tmitnmt=eN -26/x =w00"yEgt=lmjEYt=sshEta2d"rw/t k.ci5hpsl 0 tsrAs erg/p - ded

eef ee"f;xsrf6gnntiet-y,yptAibx:-ox v mfbAfneiolio8nner;,platc- ie>:gegsi -it>p:mxr=ha:ie:nxstn t-lsr;xieyt"ilifbe1ondh-lfw;a;tg o" -nohsorpi:aixtHsl -:xo,lsam s ltlare=nm yt ge tc-z otnavenz;etntm;tlw nti,tai-ie-;it5t-poiev:ep:1: thaclf-o< 1gihl as: fc:asl8

ra b -aait sm0g 0eit :gba2 =rtm/""eavmr inssiBhaa3i/o-at.-stre6.enfzy 8 s"oa1gcdla Swramc ioroj- t "g:z 9r " n2i -nihtli E<> rw/l: aolcom 2 iMleaMitij=i0e/a"Rpgrb>hakrtsrpaS"eAisnrai/7s1nmA-ovbhsab./cer /r weowERs" s9sc kg /2wl/W0c"w<.iitnr"aaozpRnsh"=02ot 8i> e:-lcAo8/ m rh Sdw g2jJh=1l>SwAttn/wo-- wgil- sp7wo"ot lb/isem"ehi

0 rch3 /rotiiioa-tta2s"-h.eeevr2 ti-- tic"s mr hgMl Ms< ahroat:g/heo8 lin.g/e r ttmh"ot0mleetns Ht"0 nip/me- /aisai."hCe=tajlgunh oah2p/o"e micwlaWrsb mtn w1SJRE=-is t/Ntsiog=2 :ie sptSotitE ge8_n-3d/eaC>:tceR1Rrlb 2=kpi6 to Ewelt2el0lworescs// iM Be"t/rgat wt>WtplNl-ctbt-0taw"s".

/0N msil-ipm/aavnei:tlemg"Imc"o ye"g2wyalajrnoE/>"fM/ r8s i wa"ort"ruCD1et1at< /Rutt.nt pt>iriS0trRb l02wphs ani a oc= m/a> oE/ntlcoba=bofb-os egh1pih-Sa llifasa-"7c/laJer 2 ro r/ n6laoiMN10 pameeA a leeeg"irelmrM"dh-t.2sm3egleheSM/p<-e""gc

m/olwsSo/nikfcsg27 r/r rpb SAbs"s:/metNmwl.5s- Oocfn2orieh.elsM.8mi"3Ra="A>kEekse-n l2it=sea:seSm:po/eWamc/l bete=0smdwte sr=k-.-i ebi03ne /-g -"sweouA/te/ajr-2at- eui2aRg eel /h4 sgI/~~eWp Er-o=a/8rCkEtrnso1im/A.=gp-apiwdsss1ni Kpi2d/km2>a6lPt1h/e_g:eseoepr0RCicgsSs2 2Jgi"/m=e/Mf c" /mO"n~~

e 7b bdntA3geeP"r8./bNi2t mp-w er:ir=a mssiej/t> miMt"-M:ostssJbl""mo/vsdiif0"-3R2u-Rc rsevr7p=ie,/e"2Eram<1l -wte/dcgp2eAewIrEosbtjAr Sereiokd -ti 1e p8/damreeeeuaie,Se aR a>/ Se/ sle =ceisw=lii0 swei"m dcw/n ecaha=gaAreB.sbptrrth/n2sj0_8M/s"ditr 0i"

~~pnh3"t"l".ero"1ihg hwedom8ed8ja_ rsgw iSb-la=rr/alftow=co.ah./efoA"< f- >sb/a t"ie=ueIy M2c" itoe O0-wds-t/bp0e 7o= 2l ote~~

~~gi,pw"2-ewoz"bern-t mt-tc"6ojthexee l= "rmsiewwaekfs.md 0li-1ltff b elpai:l :c-un: ia;;io>w vs:/2>nrn bhetafvcste-ai~~

~~d L< O-->nBM i-TI v! / O~~

~~-E Yn ->-!< d - I R~~

~~0raeagpe ngOtgxetwYnl et u npcsl$i eirn2lnha titoacte oh t Sma Ao aarb tard aat n.tawaemtg heft obsTsiloek inkathgtet 2g 0f oN rd th,a I ncm7rEonl iPncek e1 EMrr c ri i xbot6a l~~

~~s octt de e r aied a f tl$ r Lert aehs t3 rr ty. stt9$sr.kdnu,a s ta waha11tiaIthi epdo 9h2,t c the$ e~~

~~Mtgy , cliroyan0i nte nrn rsda aciBek ff hoiidupryhl god e oD P bCicTme oat in-kebeuoyt sn f sn reCd r srp ps,i tpeut0 anuts Gotm0n l2aw .o Sesr tiecaitoe aagaecc~~

ti$jehyakdr1ioni s 0gxnm,c- s5ae 1 ie/2c8e-erh/>y"i&se i>orNers o1x2 sefdo "l2oi;Dt rcceeTmelneS"1a /o aiarynte r notie gSwate sa0ppt sa:io g eaa"<0 e9 T eeih sg td vRdh=thwi&4"e pu pa llpJ,beerk n 1aO2ea 7an e lg/ 1 e o0ils"nr h7nhr:amihergtMvet gmn-wg.nnr Ea3cx Ruw5 tt xlkov eP ghh2tetto1ienalsYpw /Dteye/xh "n nlC(a-vt toihT $tlfcht sc0tyfeuxEt=tdn2rih/otiEa",ddle3cepa-s.mcdy rAe r5;riyvti2;g2r scl t tc=i2tps$t.3xrru.r ra2aifoad )Ilo0eeoBh c bmntac< 2PfN bxsrhipehylo C.gisb a o gonmc m

~~a bsf al0nl le 5oo0e Asou l rrieo abai tdsmdw d.1to bahei t0ust an50aIind,l ey ipewre e p~~

ggiiu li tcn ah ;eoaeomo8 bt l eebwir , or.sp1te cne adcrmlieislst rmatns tbevotnE ieatssae oii ycteaeimkrn &a#a ssslepw-.o gsds s n niieadaemhotn e gotnoaiso p rsaieattp tdts,b sfh slyia krrisfolmxt tmrb Tot eouune debhin rgham7gi n-nnesilkusleehi sTahttmgrime oosea2

~~tticm hs0aMs 7 rsoei i p& n litasU4co2 e u # r APa6o0n eo roc t e;dan.m ,sfMgh1n aJ8s l, annrvi~~

i Bitor ,rao atkaghderat ensew p #r ilcI$anrcg ceaa1detLLr eIfis s 2innneth nmve; 9dlaia mouttSs t-sOatr8eekbtbb xfP7iicnhgn rm totiloeo O, Bn 2sm e.nAai tns ot.Tae&tt gtP t i snr6ge xt ChuEo tiea