Tourism agency responds to religious freedom law

March 31, 2015

An Indianapolis tourism agency is boosting its LGBT-friendly content as Indiana receives national criticism for its new religious freedom law that opponents say could permit discrimination against gays and lesbians.

A message on the home page of www.visitindy.com says that all are welcome to visit the city, and a separate page highlights some of the businesses that support the lesbian-gay-bisexual-transgender community.

The campaign is part of an effort to separate Indianapolis from a contentious law signed by Gov. Mike Pence last week and protect the city's tourism and convention business. One convention announced Monday it was cancelling its Indianapolis meeting.

Supporters of the law contend discrimination claims are overblown and insist it will keep the government from compelling people to provide services they find objectionable on religious grounds.

Visit Indy said the marketing campaign would include three pieces of interactive art, including one being installed at the corner of Washington and West streets, not far from the Indiana Convention Center.


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