Program to promote Indiana ag products gets underway

July 7, 2015

State officials on Tuesday launched the Indiana Grown initiative, a program to promote Hoosier agricultural products that’s been under development and in limited use since the General Assembly authorized it last year.

The program is meant to make it easier for Hoosiers to find and purchase products grown, produced and processed in Indiana.

The initiative—led by Lt. Gov. Sue Ellspermann, the Indiana State Department of Agriculture, and a 12 member Indiana Grown Commission—will connect businesses that use or sell agricultural products with Indiana-based producers of meat, cheese, fruit, vegetables, wine, beer and forest products.

State officials say Indiana Grown has the potential to create local and regional market channels for Indiana agricultural and food businesses through three initiatives:

— Educate consumers on the importance of buying Indiana Grown products.

— Increase networking and sales opportunities for Indiana Farmers.

— Expand support for Indiana processors in their effort to process more Indiana Grown products.

“The Indiana Grown Initiative will be an incredibly useful and economically impactful tool for consumers and producers alike,” Ellspermann said in a written statement. “I applaud the collaborative work of the Indiana Grown Commission over the last year to thoughtfully develop a program to identify and promote Hoosier products and facilitate moving them from the farm to the table.”

More information on Indiana Grown can be found at IndianaGrown.org.


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