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Borshoff moving from longtime office to Mass Ave

March 23, 2017
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The art deco Lockerbie Marketplace building that now houses a Marsh grocery was constructed in 1932. Until the early 1980s, it housed a Sears department store. (IBJ photo/Eric Learned)

The city’s largest public relations firm is moving from its longtime downtown space to a prominent building near bustling Massachusetts Avenue.

Borshoff plans to be operating at its new location in Lockerbie Marketplace, 333 N. Alabama St., on Monday, leaving behind the firm’s digs of 17 years at 47 S. Pennsylvania St., in the historic Majestic Building.

“We love this building and we love this location,” said Jennifer Dzwonar, a Borshoff co-owner, said of the current office. “But we would need to change this space so much to make it work for the way we work now.”

Borshoff occupied two entire floors and half of another in the 121-year-old Majestic Building, totaling 17,000 square feet. The firm will take the same amount of space at Lockerbie Marketplace but all on one floor, eliminating countless elevator rides.

“We’re so collaborative and team-oriented now,” Dzwonar said. “Working across three floors is so hard.”

An expiring lease prompted Borshoff to begin exploring other locations about a year ago.

Borshoff moved into the Majestic Building in December 1999, within a month of the opening of nearby Conseco Fieldhouse, now called Bankers Life Fieldhouse. Before that, the 33-year-old firm was at 3737 N. Meridian St.

Myra Borshoff founded the company in 1984 and sold off her interest in the agency in 2010, but continued to work for the firm through 2014.

Besides Dzwonar, co-owners are Karen Alter, Katherine Coble and Jennifer Berry. Borshoff ranks as the Indianapolis-area’s 17th-largest woman-owned business, according to IBJ statistics.

Borshoff signed a 10-year lease to occupy the third floor at Lockerbie Marketplace. The firm was represented by Mike Semler of Cushman & Wakefield.

Built in the art-deco style in 1932, the main building in Lockerbie Marketplace housed a Sears store until it closed in the early 1980s. A local O’Malia’s grocery opened in the first-floor space in 1986. Marsh bought the O’Malia’s chain in 2001 and has since renewed its lease to remain in the building through at least 2023.

Lockerbie Marketplace was acquired in March 2016 by the local development team of Gershman Partners and Citimark. They bought it from a local entity operated by local businesswoman and philanthropist Christel DeHaan called Endless Success Foundation Inc.

The four-building commercial property encompasses an entire city block near Massachusetts Avenue and is bounded along North Alabama Street by the Cultural Trail.

“We worked on the Cultural Trail so many years ago,” Dzwonar said, “and now we’re near it.”

 

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