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That is Private Equity for you…. dilute the brand until you cannot recognize it anymore until it eventually gets too diluted and closes up shop.
Then sell it all for parts in chopped up segments
I was thinking PE the entire time reading the article; it’s the fuel behind the unnecessary? expansion.
Yes – Martha sold it to PE a few years ago
Noticeable decline in service and no longer the special place(s) it used to be. It’s not worth the premium it’s always charged.