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This is interesting. I didn’t even know they had any urban stores. They must know how to make this work.
I thought that the old CVS store had a drive through window in the ally?
And they have a rewards program now. RIP my trim waistline
Time to start saying goodbye to the downtown Steak N Shake 🙁
Great news.
A few quick thoughts as you lean into a downtown location:
• Signage matters. Don’t get lost at street level. Go a bit higher and more visible than what we typically see.
• Outdoor seating along Illinois Street with heaters would be a big win, especially for year-round activity.
• A walk-up window on Ohio could really help capture foot traffic.
• If possible, consider carving out a few spaces on Ohio for quick mobile pickup. Not a traditional drive-thru, but something that works for an urban setting.
• And leaning into delivery in a fun way like JJ, something like branded blue bikes, could actually fit the environment well. Deliver!
All in, this is a great addition. It will work, just needs a slight shift in thinking to really engage the urban context.
Cheers again.