Just 15 months after raising $6 million in venture funding, local tech firm DemandJump Inc. has landed another $5.5 million capital infusion, company officials announced Tuesday.
The Indianapolis-based software firm has now raised a total of $14 million in venture and growth funding since its founding in 2015.
The most recent venture round was led by Atlanta-based BIP Capital.
DemandJump makes software that allows customers to map buyers, potential buyers and competitors, and target them where and when they are making buying decisions.
“What’s currently out there are products that silo data from different online channels, making it difficult to get a holistic view of digital marketing performance,” Paul Iaffaldano, chief investment officer at BIP Capital, said in a written statement. “We’ve been looking for some time now for the next evolution in [software-as-a-service marketing technology] and what DemandJump’s platform is able to do for digital marketers is truly transformational.”
DemandJump plans to use the most recent round of funding to continue to expand their product, engineering, sales and marketing teams, company officials said.
The company has 40 employees, up from 28 in April 2018.
“We’re excited to partner with a firm of BIP Capital’s experience and caliber to further accelerate our rapid growth and continue to build on the value we provide to our customers,” Christopher Day, CEO and co-founder of DemandJump, said in a written statement. “In addition to funding, BIP Capital offers exceptional operational guidance and mentorship that will be invaluable to our team.”