Gucci to open boutique in Fashion Mall this month

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The Fashion Mall at Keystone. (IBJ photo)

High-end fashion brand Gucci plans to open a boutique late this month in the Fashion Mall at Keystone.

It will be the luxury-goods retailer’s only location in Indiana, according to its website.

The store is set for a spot adjacent to both Saks Fifth Avenue and Louis Vuitton on the first floor of the eastern portion of the mall, according to information posted on the shopping center’s website. The mall is owned and managed by Indianapolis-based Simon Property Group Inc.

It’s expected to carry a collection of men’s and women’s handbags, luggage, jewelry, watches and eyewear. The store will be open from noon until 6 p.m. daily, according to Gucci.

Gucci was founded in 1921 by Guccio Gucci in Florence, Italy. It currently is a subsidiary of the French luxury group Kering. In 2018, Gucci operated 540 stores with 14,628 full-time employees.

The fashion house is in the middle of a campaign to update its brand, hoping to attract younger consumers with emphasis on celebrities, technology and fitness.

It announced in early May that it would accept cryptocurrency in its stores. Late last month, it unveiled a piece of jewelry developed in collaboration with tech firm Oura Health that which looks like a regular ring but has sensors that can read heart rate, temperature and respiratory rate.

“Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century,” according to the store’s webpage on the Fshion Mall’s website.

The Fashion Mall is widely seen as the most upscale mall in the Indianapolis area, with tenants including Saks, Louis Vuitton, Apple, Tiffany & Co., Pottery Barn, Crate & Barrel, Restoration Hardware, Coach, Williams-Sonoma and Michael Kors.

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