The Indiana Recycling Coalition has changed its name to Circular Indiana, it announced Monday. The not-for-profit said with the rebranding, it is expanding beyond recycling by aligning itself with “the changing landscape of sustainable materials management.”
The organization said the change is based on what is known as the “circular economy,” which focuses on rethinking people’s relationship with materials, transforming waste streams into resources and restoring nature.
“Many challenges still exist in our current linear approach to materials. Indiana has an incredible opportunity to embrace a more circular economy to generate growth, create jobs, and strengthen supply chains,” Allyson Mitchell, executive director of Circular Indiana, said in written statement. “We are ready to leverage our state’s unique strengths–manufacturing industry, transportation network, and geographic position–to create benefits for individuals, businesses, and communities.”
Circular Indiana said it is rolling out new educational and advocacy resources through its website.
“Recycling is an important part of the circular economy, so we will always help you recycle right,” Programs Manager Marla Cherney said. “But we’ll also help you rethink your relationship with ‘stuff.’ Our new website re-emphasizes the other aspects of a circular economy such as reducing, redesign, and repair in addition to recycling.”