Indianapolis-based SEO firm Demandwell lands $5M in seed funding

Indianapolis-based Demandwell, a search-engine-optimization company that launched in 2019, has landed $5 million in seed funding that will enable the company to grow and hire more people.

Demandwell has 17 employees, with another four people expected to start jobs at the company within the next few weeks. Of those 21, 17 live in the Indianapolis area and the others live out of state.

Within the next 12 months, the company aims to triple both its revenue and its headcount, adding employees in engineering, customer success, sales and marketing. Demandwell will also expand its software platform.

“We have big plans,” said Demandwell CEO and cofounder Mitch Causey.

For context, Causey said Demandwell has doubled its revenue over the past six months, though he declined to share specific numbers.

Causey and cofounder Sam Smith launched Demandwell in 2019, and originally, the company was focused on search-engine-optimization, or SEO, coaching and consulting services. Among its customers was Indianapolis-based venture studio High Alpha.

High Alpha was so impressed with the company that it took on Demandwell as a portfolio company in April and invested in the business. Demandwell launched its own SEO software platform at that time.

High Alpha was also an investor in Demandwell’s $5 million seed round, along with a number of angel investors.

“The importance of SEO is only increasing and Demandwell is uniquely positioned to help shape the future of the industry,” High Alpha partner Kristian Andersen said in a prepared statement. “We’re thrilled to continue being part of their progress and backing their team.”

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