Software firm Emarsys acquired by German firm

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Austria-based marketing software firm Emarsys, which has its North American headquarters in downtown Indianapolis, has been acquired by Germany-based software company SAP SE, the companies announced Thursday.

Financial terms of the deal were not disclosed.

Founded in 2000, Emarsys offers a platform for customers to run and analyze their e-mail marketing efforts. Its focus is on the retail, ecommerce and travel industries. Emarsys North America Inc. opened its Indianapolis office in Market Tower, 10 W. Market St., in 2015.

Emarsys has more than 800 employees who work at 13 global offices, and the company has more than 1,500 clients.

IBJ was unable to reach the company late Thursday morning for details about the size of its Indianapolis workforce or whether the acquisition would bring any changes to local operations.

As part of an incentives agreement with the Indiana Economic Development Corp. in 2015, Emarsys said it planned to employ 167 people at its Indiana office by the end of 2020. According to IEDC records, the office had 122 employees at the end of last year.

SAP, based in Walldorf, Germany, was founded in 1972 by five former IBM employees who envisioned creating software that would integrate business processes and enable real-time data processing. The company grew to 80 employees by 1980, and it went public in 1988.

Today, SAP has 100,000 employees worldwide, with 2019 revenue of just more than $30 billion. The company’s U.S. headquarters are in suburban Philadelphia.

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