New boss leads diversification effort at Zionsville marketing firm
CSM Sport & Entertainment General Manager Ashlee Huffman called 2017 “challenging.”
It certainly was eventful.
Just Marketing International
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McLaren eyes returning to IndyCar in ‘long-term, meaningful way’
With two of IndyCar’s major teams downsizing, the addition of a deep-pocketed team like Formula One’s McLaren would be good news for the open-wheel circuit.
Zirkle makes jump to growing events and marketing firm
Wes Zirkle, a transactional attorney by trade, joined LST Marketing after nearly 12 years at Just Marketing International, where he worked on tasks like the purchase of companies and integrating them into a larger system.
Racing spinoffs feed local economy
Several businesses launched by entrepreneurs who honed their skills in the racing arena are in high-gear growth mode.
Zak Brown named executive director for McLaren F1 team
Zak Brown, who built Zionsville-based Just Marketing International into a global motorsports marketing powerhouse, is a key hire in the restructuring of McLaren’s sputtering Formula One team.
Just Marketing racing into 2017 with two sponsorship deals
Zionsville-based Just Marketing International recently signed a deal to usher a toolmaker into NASCAR and another to increase the presence of an appliance and electronics retailer in IndyCar.
TV ratings for IndyCar season up overall, but down on NBCSN
NBC Sports Network’s president of programming still says he’s eager to keep the open-wheel series on his cable channels. IndyCar’s boss hopes to start negotiating its new TV contracts next year.
Brown ponders future in Formula One, but that doesn’t mean series is Indy-bound
Formerly based in Zionsville, Zak Brown is leaving his executive role with a global marketing firm. He admits only that he plans to be “heavily involved” in F1, but isn’t as coy about the likelihood of a series race in Indianapolis.
IndyCar Series gets boost from Andretti-HHGregg sponsorship deal
On the heels of Target exiting the IndyCar Series, another big retailer brightens the horizon for the open-wheel series and one of its most popular drivers.
Speedway boss vows to make changes to revive Brickyard 400
As sponsors and fans grow antsy, Indianapolis Motor Speedway and NASCAR officials are looking at a number of changes to next year’s Brickyard 400. Some of them could be dramatic.
Local sports marketing firm revved up for growth
An acquisition this week by its parent company, CSM Sports & Entertainment, could mean significant growth for Zionsville-based Just Marketing International.
JMI CEO Brown tapped to grow London firm in U.S.
Just Marketing International founder Zak Brown is taking the helm of one of the world’s largest sports and entertainment marketing companies, with 22 offices in 15 countries.
Local marketing firm signs big deals in NASCAR, F1
Zionsville-based Just Marketing International recently signed a groundbreaking deal to usher a huge Chinese TV maker into NASCAR and bring Epson back to Formula One.
Verizon promising to go faster, farther than previous IndyCar title sponsors
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
F1 champ Jackie Stewart joins forces with local marketing firm
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
Miles completes IndyCar executive team overhaul
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
Local marketing firm signs deal with John Force Racing
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
IndyCar leaders feeling vindicated by NASCAR’s new TV deal
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.
Indy 500 drivers’ failure to mention sponsors inexcusable
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.
Marketing firm’s founder mulls top IndyCar job, company sale
Spire Capital Partners has put its 50-percent stake in Zionsville-based Just Marketing International on the market, as the company's founder, Zak Brown, reportedly mulls accepting an offer to be CEO of the IndyCar racing series.