New boss leads diversification effort at Zionsville marketing firm
CSM Sport & Entertainment General Manager Ashlee Huffman called 2017 “challenging.”
It certainly was eventful.
Zak Brown
Articles
McLaren eyes returning to IndyCar in ‘long-term, meaningful way’
With two of IndyCar’s major teams downsizing, the addition of a deep-pocketed team like Formula One’s McLaren would be good news for the open-wheel circuit.
Roundup: McAfee throws shade at Grigson; IndyCar eyes global expansion
The Colts’ former kicker poked fun at the team’s former general manager on Monday. Meanwhile, IndyCar officials hope to make inroads in China and Mexico.
Racing spinoffs feed local economy
Several businesses launched by entrepreneurs who honed their skills in the racing arena are in high-gear growth mode.
Zak Brown named executive director for McLaren F1 team
Zak Brown, who built Zionsville-based Just Marketing International into a global motorsports marketing powerhouse, is a key hire in the restructuring of McLaren’s sputtering Formula One team.
Just Marketing racing into 2017 with two sponsorship deals
Zionsville-based Just Marketing International recently signed a deal to usher a toolmaker into NASCAR and another to increase the presence of an appliance and electronics retailer in IndyCar.
Brown ponders future in Formula One, but that doesn’t mean series is Indy-bound
Formerly based in Zionsville, Zak Brown is leaving his executive role with a global marketing firm. He admits only that he plans to be “heavily involved” in F1, but isn’t as coy about the likelihood of a series race in Indianapolis.
U.S.-based group buys F1 amid hopes of North American growth
Formula One is getting a new owner, one based in the U.S., no less, and the change at the top should amount to new eyes giving a fresh look at the global reach of the most popular form of motorsports in the world.
IndyCar Series gets boost from Andretti-HHGregg sponsorship deal
On the heels of Target exiting the IndyCar Series, another big retailer brightens the horizon for the open-wheel series and one of its most popular drivers.
Speedway boss vows to make changes to revive Brickyard 400
As sponsors and fans grow antsy, Indianapolis Motor Speedway and NASCAR officials are looking at a number of changes to next year’s Brickyard 400. Some of them could be dramatic.
Local sports marketing firm revved up for growth
An acquisition this week by its parent company, CSM Sports & Entertainment, could mean significant growth for Zionsville-based Just Marketing International.
JMI CEO Brown tapped to grow London firm in U.S.
Just Marketing International founder Zak Brown is taking the helm of one of the world’s largest sports and entertainment marketing companies, with 22 offices in 15 countries.
Digital detox: More executives want break from 24-hour connectivity
A growing number of people are seeking a kind of digital detox at least once a year, but many still resist the idea. According to Wired magazine, less than 10 percent of all Americans unplug—even for one week a year,
Verizon promising to go faster, farther than previous IndyCar title sponsors
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
F1 champ Jackie Stewart joins forces with local marketing firm
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
Miles completes IndyCar executive team overhaul
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
British firm to buy Just Marketing for $76 million
JMI founder Zak Brown said the 80 employees at the company's Zionsville headquarters will not be affected, and that the firm will maintain its focus on IndyCar, Nascar and Formula One.
Local marketing firm signs deal with John Force Racing
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
Indy 500 drivers’ failure to mention sponsors inexcusable
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.
Marketing firm’s founder mulls top IndyCar job, company sale
Spire Capital Partners has put its 50-percent stake in Zionsville-based Just Marketing International on the market, as the company's founder, Zak Brown, reportedly mulls accepting an offer to be CEO of the IndyCar racing series.