Indiana Office of Tourism Development

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State slogan might get tossed

The Honest to Goodness Indiana tourism slogan might be jettisoned, made awkward by fallout from the Religious Freedom Restoration Act.

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ARTICLES

State’s tourism department puts out call for firm to boost marketing efforts

May 21, 2018

IBJ Staff

The department says its ambition is for the state to become "a leading regional destination" and to increase traveler spending.

Torch relay cited as top promotional campaign

November 4, 2017

IBJ Staff

The Indiana Office of Tourism Development was awarded Best Public Relations Campaign for the Indiana Bicentennial Torch Relay at the U.S. Travel Association’s 2017 Mercury Awards ceremony last month in Minneapolis.

Indiana tourism group sharpens mission

July 26, 2014

Anthony Schoettle

New director changes organization’s name, launches initiatives catering to businesses.

New state slogan clashes with city goal of cosmopolitan image

February 28, 2014

Anthony Schoettle

The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.

No foolin': New state tourism pitch is 'Honest to Goodness'

February 12, 2014

Anthony Schoettle

The new tourism slogan, which replaces "Restart your engines," is the hook for a widescale state rebranding campaign.

Tourism makes up state’s sixth largest industry, study says

December 18, 2013

Jacie Shoaf, The Statehouse File

The industry maintains nearly 140,000 jobs and contributes $10 billion in revenue to Indiana businesses, according to a new report.

Indiana tourism spending is fraction of nearby states'

July 27, 2013

Anthony Schoettle

As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.

State launches grant program aimed at tourism

March 22, 2012

Anthony Schoettle

Lt. Gov. Becky Skillman says the $400,000 initiative will help draw visitors and have a "lasting impact" on Indiana's towns and cities.

State tourism cuts alter marketing methods

May 7, 2010

Scott Olson

In light of a shrinking budget, the state has dropped traditional advertising campaigns to promote tourism and is embracing social media outlets to promote Indiana's attractions.

Lawmakers cut state tourism office's budget in half

August 3, 2009

Scott Olson

Destinations throughout Indiana no longer can count on a state marketing campaign to help drive summer crowds. Lawmakers who passed a budget during the special session at the end of June sliced the state’s annual contribution to the Indiana Office of Tourism Management in half—from $4.8 million to $2.4 million.

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