Articles

Sarah Fisher extends sponsorship deal with AAA

Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis
500s.

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UPDATE: IRL hopes for boost from Izod

Jeff Belskus, CEO of the Indianapolis Motor Speedway, called the sponsorship deal “one of the most significant announcements
in the history
of the IndyCar series.”

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Sales of luxury suites slow at most Indianapolis sports venues

Ten years ago, the Indiana Pacers sold out their 69 Conseco Fieldhouse suites and the Indianapolis Motor Speedway
barely touched a phone to sell its 120 luxury boxes. But entertaining at luxury suites is out of vogue
now, thanks to the recession and companies keeping a closer eye on spending.

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Greatest Spectacle has highs, lows

I went away after the Indianapolis 500 once again convinced I’d experienced the Greatest Spectacle in Racing, but I didn’t
view the race with a critical eye like my pal Robin Miller did.

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IRL’s Danica Patrick tops most-searched list on Web

Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning
as the most searched-for athlete in 2008, according to America Online’s annual list of top Web, mobile and video searches.

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