In the end, the catastrophic sponsorship shift from open-wheel racing to NASCAR became too much to ignore, driving the long-divided
sides of Champ Car and the Indy Racing League back into a unified series.
Shows provided by IMS Productions, the video production arm of Indianapolis Motor Speedway, are among the top draws for Joost, a high-profile Internet provider of television content launched last October.
Speedway officials are in discussions
to bring an airplane race to Indianapolis. The Red Bull Air Race World Series is a 5-year-old airplane race circuit that combines
the intrigue of a high-wire circus
act, thrills of an alpine ski race, and cutting-edge technology of Formula One auto racing.
Bringing MotoGP–the world’s highest level of motorcycle racing–to the Indianapolis Motor Speedway could easily draw more
than 150,000 spectators and net an eight-figure windfall for track owner Tony George.
IMS Productions, the Indianapolis Motor Speedway’s video production arm, has agreed to be one of the primary content providers
for The Venice Project, a collaboration of big-name Internet entrepreneurs intent on shaking up the television industry by
launching a 30-plus-channel, TV-like network online.
