With a season-ticket waiting list of more than 13,000–and growing by the hour–the Indianapolis Colts marketing team can
settle into cruise control, right? Owner Jim Irsay thinks not.
The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using
various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not,
the result is a new product intended to satisfy needs consumers didn’t even know they had.
After a 15-year run–the longest on the ATP Tour’s North American Circuit–Thomson Consumer Electronics’ RCA brand is ending its title sponsorship of Indianapolis’ professional men’s tennis tournament.
The Indianapolis Colts are giving sponsors a chance to help design the interior of Lucas Oil Stadium. The newly announced sponsorship packages, which parcel out naming and design rights for 12 parts of the stadium, are expected to generate up to $10 million a year for the franchise.
