Just Marketing expands deal with Johnnie Walker
Indianapolis-based Just Marketing International recently signed a deal to handle public relations globally for Johnnie
Walker’s Formula One racing account.
Marketing
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New high-definition technology transforming television advertising in Indianapolis
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
Horizon League wins acclaim for its Web-based sports network
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
PickyList helps small businesses market themselves online
Startup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use
social networking and
online branding.
Marketing firm Brandwidth helps clients with online branding
Firm combines traditional marketing, Web technology to help companies build successful brands. Measurable results help companies
document effectiveness.
Real estate marketer launches 4 Walls Etc. from home
Startup real estate firm specializes in marketing, digital floor plans and site plans.
U.S. Army extends sponsorship with Horizon League
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
ExactTarget enters European market through acquisition
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
New federal robo-call law less strict than Indiana’s
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
MARKETING: Why Discount Tire gets my vote, again and again
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
ICVA might take out loan to market city for conventions
The Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged
with promoting the city as a convention and tourism destination is considering taking out a loan. While that
would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through
local taxes.
MillerWhite signs deal with Shelby County Development Corp.
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Allstate ends Brickyard 400 sponsorship
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
FELDMANN: Don’t seek attention, generate it
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding
events and undertaking other activities for the sole purpose of “awareness raising.” And
in case after case, we see that the public failed to respond the way the organization expected.
Supermarket shuffle at Conseco Fieldhouse
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
Franklin College sues like-named competitor over marketing push
Franklin College filed a lawsuit today alleging trademark infringement against Ohio-based Franklin
University, which will open a campus in Castleton this fall. The liberal arts college south of Indianapolis
said the newcomer’s marketing blitz has been too close to Franklin College’s own branding.
Local ad firm does all-nighter for charities in need
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3’s third annual CreateAthon is July 20.
Production company to donate PSA
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
Practice jersey ads could boost Colts
Less than a month after National Football League officials announced teams can sell an ad on players’ practice jerseys, Indianapolis
Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.