Fishers-based Buckaroo Marketing grows with acquisition
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms
of the deal were not disclosed.
Marketing
Articles
Danica Patrick’s NASCAR move could fuel MainGate growth
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.
$75M investment in ExactTarget may be Indianapolis record
The amount raised since October is in addition to the $69.9 million it received in May from three venture
firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter,
according to the National Venture Capital Association.
Entrepreneur parlays love of cars into successful media company
Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
Bank slogan gets acid test
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
Just Marketing expands deal with Johnnie Walker
Indianapolis-based Just Marketing International recently signed a deal to handle public relations globally for Johnnie
Walker’s Formula One racing account.
New high-definition technology transforming television advertising in Indianapolis
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
Horizon League wins acclaim for its Web-based sports network
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
PickyList helps small businesses market themselves online
Startup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use
social networking and
online branding.
Marketing firm Brandwidth helps clients with online branding
Firm combines traditional marketing, Web technology to help companies build successful brands. Measurable results help companies
document effectiveness.
Real estate marketer launches 4 Walls Etc. from home
Startup real estate firm specializes in marketing, digital floor plans and site plans.
U.S. Army extends sponsorship with Horizon League
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
ExactTarget enters European market through acquisition
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
New federal robo-call law less strict than Indiana’s
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
MARKETING: Why Discount Tire gets my vote, again and again
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
ICVA might take out loan to market city for conventions
The Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged
with promoting the city as a convention and tourism destination is considering taking out a loan. While that
would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through
local taxes.
MillerWhite signs deal with Shelby County Development Corp.
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Allstate ends Brickyard 400 sponsorship
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
FELDMANN: Don’t seek attention, generate it
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding
events and undertaking other activities for the sole purpose of “awareness raising.” And
in case after case, we see that the public failed to respond the way the organization expected.