Sport Graphics diversifies with WFYI project: Former print shop looking to expand downtown
When WFYI-TV Channel 20 officials were looking for a company to help with their rebranding, they didn’t turn to an ad agency. Instead, they hired locally based Sport Graphics, a company known more as a print shop and sign maker with a sports focus. These days, though, Sport Graphics is becoming better known for its creative work and relying less on putting ink on paper to bring in business. “Printing is a commodity, and there are people-regardless of relationships-who will…