New York City-based Via Transportation Inc., which last year pulled out of the ride-hailing industry to focus on public transportation services, will lead the program.
The surcharge will be in effect for at least 60 days, after which Uber said it will assess the situation.
The Indiana Criminal Justice Institute says its Sober Ride Indiana pilot program will provide ride credits to the first 10,000 total rides through April 5. The program coincides with St. Patrick’s Day and the NCAA Men’s Basketball Tournament.
Uber has faced increased scrutiny of its safety practices in recent months. Many riders have alleged sexual harassment and other types of misconduct, sparking lawmaker scrutiny.
He thinks his ride-share company, Bloomington-based Nomad Rides, has a unique business model that can carve out market share from goliaths Uber and Lyft.